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In the first quarter of 2024, the Food and Diet Tracking category witnessed varied performances across key applications in the United States. Data provided by Sensor Tower offers a glimpse into the trends of downloads, revenue, and weekly active users for these top applications.
MyFitnessPal: Calorie Counter remained a dominant force with a significant user base, maintaining millions of active users weekly, peaking at 3.75M in early January. Downloads for the app showed a decrease from 195K in the first week of January to 108K by the end of March. Revenue trends started strong at nearly $2.8M in the first week of January, dipped in the following weeks, and then rose again to surpass $3M by the end of the month.
WeightWatchers Program also demonstrated a substantial presence in the market, with weekly active users hovering around the 200K mark before experiencing a decline towards the end of the quarter. The app's downloads started at 53K and experienced a gradual decline, closing at 17K in the last week of March. Revenue saw peaks and troughs, reaching its highest at $853K mid-January.
Lose It! – Calorie Counter showed a similar pattern in active users, starting with 1.77M and ending the quarter with 1.46M weekly active users. Downloads for the app saw a slight decrease from 61K to 43K over the quarter, while revenue trends fluctuated, peaking at $1.25M in the first week of January and then again at $740K in early March.
Noom: Healthy Weight Loss Plan maintained a steady base of users, with weekly active users starting at 686K and slightly decreasing to 541K by the quarter's end. Downloads saw a decline from 56K to 15K, and revenue trends showed an initial peak of $354K in the second week of January before settling at lower levels.
MacroFactor - Macro Tracker, the newest entrant, showed a promising trend in user engagement with weekly active users growing from 55K to 84K over the quarter. Downloads for MacroFactor began at 14K and ended with a notable increase to 15K. The app's revenue saw a rise from $106K to $186K in the second week of January and maintained a steady performance throughout the quarter.
For more in-depth insights on these trends and other app analytics, Sensor Tower provides comprehensive data and analysis to understand the app marketplace better.