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AI Insights · Timothy · March 2024
Q1 2024 Snapshot: Top Food & Diet Apps in the US
An overview of the first quarter of 2024 reveals trends in the performance of leading Food and Diet Tracking apps in the United States. Sensor Tower's data showcases downloads, revenue, and active users for these key players in health and wellness.
In the first quarter of 2024, the Food and Diet Tracking category witnessed varied performances across key applications in the United States. Data provided by Sensor Tower offers a glimpse into the trends of downloads, revenue, and weekly active users for these top applications.
MyFitnessPal: Calorie Counter remained a dominant force with a significant user base, maintaining millions of active users weekly, peaking at 3.75M in early January. Downloads for the app showed a decrease from 195K in the first week of January to 108K by the end of March. Revenue trends started strong at nearly $2.8M in the first week of January, dipped in the following weeks, and then rose again to surpass $3M by the end of the month.
WeightWatchers Program also demonstrated a substantial presence in the market, with weekly active users hovering around the 200K mark before experiencing a decline towards the end of the quarter. The app's downloads started at 53K and experienced a gradual decline, closing at 17K in the last week of March. Revenue saw peaks and troughs, reaching its highest at $853K mid-January.
Lose It! – Calorie Counter showed a similar pattern in active users, starting with 1.77M and ending the quarter with 1.46M weekly active users. Downloads for the app saw a slight decrease from 61K to 43K over the quarter, while revenue trends fluctuated, peaking at $1.25M in the first week of January and then again at $740K in early March.
Noom: Healthy Weight Loss Plan maintained a steady base of users, with weekly active users starting at 686K and slightly decreasing to 541K by the quarter's end. Downloads saw a decline from 56K to 15K, and revenue trends showed an initial peak of $354K in the second week of January before settling at lower levels.
MacroFactor - Macro Tracker, the newest entrant, showed a promising trend in user engagement with weekly active users growing from 55K to 84K over the quarter. Downloads for MacroFactor began at 14K and ended with a notable increase to 15K. The app's revenue saw a rise from $106K to $186K in the second week of January and maintained a steady performance throughout the quarter.
For more in-depth insights on these trends and other app analytics, Sensor Tower provides comprehensive data and analysis to understand the app marketplace better.
