Q1 2024 Performance of Top Insurance Apps in Australia

In the first quarter of 2024, Australia's insurance app market experienced diverse user engagement, as reported by Sensor Tower. Here's how the top five insurance applications performed on the unified platform.

My NRMA maintained consistent engagement with weekly active users fluctuating around the 12K mark, peaking at 13K in late February. Downloads showed a similar steady trend, with a notable spike to 7K in the last week of February.

The AAMI App saw its weekly active users start strong at 53K, reaching a high of 58K in early March before dipping to around 49K towards the end of March. Download numbers varied, with a sharp increase to approximately 8K in the first week of March, then gradually descending to 4K by the quarter's end.

NRMA Insurance experienced a dynamic quarter with weekly active users starting at 9K, surging to 11K in mid-February, and then settling back to around 9K. Downloads peaked at 6K mid-quarter before tapering off to 1.7K.

ahm health insurance had a steady quarter in terms of downloads with numbers ranging from 1.9K to 2.9K. However, the data on weekly active users was not provided.

Lastly, Youi downloads remained relatively steady, hovering around the 1.5K to 2K mark throughout the quarter, with a slight uptick in mid-March.

For a more in-depth analysis and additional insights on these trends, you can visit Sensor Tower. The data presented here offers a glimpse into the app performance and user preferences in Australia's insurance sector over the first quarter of 2024.