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In the first quarter of 2024, the Australian market for investing and financial management apps witnessed varied user engagement and download figures. Here's how the top applications fared, with data sourced from Sensor Tower.
CoinSpot - Buy & Sell Bitcoin experienced a significant increase in downloads, starting at 4K in the first week of January and peaking at 16K in early March. Weekly active users fluctuated, beginning at 248K and rising to a peak of 293K in late February, before settling at 238K by the end of March.
Crypto.com - Buy Bitcoin, ETH also saw a surge in downloads, with an initial 1K in January and a sharp increase to 21K by the end of February. Weekly active users started at 39K and showed a growth trend, reaching a high of 61K in early March, followed by a slight decrease to 46K by the quarter's close.
Binance: Buy Bitcoin & Crypto downloads began at 3K and saw a jump to 9K in early March. The app's weekly active users started at 84K, dipping to 52K in January, then climbed to a high of 126K in March, with a slight drop to 96K by the end of the quarter.
Raiz - Invest The Spare Change showed consistent download activity, kicking off at 7K and descending to 3K towards the end of March. The app maintained a steady base of weekly active users, starting at 88K and slightly decreasing to 75K by the quarter's end.
CommSec, another key player, observed its downloads commence at 4K, peaking at 5K in late February, and then tapering to 3K by the end of March. The app's weekly active users showed a downward trend from 239K at the beginning of January to 210K by the end of March.
For additional insights and detailed app performance metrics, Sensor Tower's platform offers comprehensive data analysis tools.