Q1 2024 Roundup: Top Lifestyle Apps in Brazil on a Unified Platform

In the first quarter of 2024, the Lifestyle category in Brazil has seen varied performance across its leading applications on the unified platform. Here's a snapshot of how the top apps have fared.

Pinterest maintained a consistent download rate, starting the quarter with 348K downloads and a slight peak of 358K by mid-March. Its weekly active users (WAUs) saw a slight dip initially from 25.6M to 25.2M but rebounded to 25.8M towards the end of March.

Rio Rush - Descubra nova vida experienced an impressive leap in downloads in the second week of January, hitting 256K, followed by a drop-off in February with no downloads recorded in the first week. The app's WAUs peaked at 479K in mid-March, indicating a strong user retention.

Amazon Alexa saw its downloads decrease from 113K to 82K by the end of the quarter. The trend in WAUs mirrored this decline, starting at 843K and ending the quarter with 744K.

Super Slime Simulator: DIY Art showed a downtrend in downloads, from 126K to 71K, with WAUs also decreasing from 501K to 357K. However, the app generated modest revenue ranging from $143 to $333 weekly.

Lastly, Life360: Live Location Sharing saw its downloads fluctuate, with a high of 152K at the beginning of January and a low of 100K at the end of March. Revenue showed a positive trend, increasing from $20K to nearly $29K in late February, then slightly declining to $22K by the quarter's close. The app's WAUs experienced growth, ultimately reaching 1.8M.

For more insights on app performance and user engagement, Sensor Tower offers detailed analytics and data.