We’ve acquired Playliner!
In the first quarter of 2024, the top 5 lifestyle apps in the Middle East demonstrated intriguing trends in downloads, revenue, and active users. Here’s a closer look at their performance:
Pinterest saw consistent weekly downloads, with numbers hovering around the 100K mark. The peak was in the week of January 1, with approximately 101.9K downloads, and a slight dip to 87.3K in mid-March. The active user base remained strong, starting at 7M and peaking at 7.27M in early March before a small decline to 7M by the end of the quarter.
WeMuslim: Athan, Qibla&Quran experienced a fluctuating download pattern, starting with 100.7K and dropping to 61.6K by late February. However, there was a significant surge in early March with 130K downloads, peaking at 192.9K the following week. Active users mirrored this trend, growing from 154.8K in January to 294.9K in mid-March.
Muslim Muna: Quran Azkar Athan showed a varied download trend, starting at 36.4K and reaching a high of 156.4K in early March. Active users remained stable, starting at 1.2M and peaking at 1.28M in mid-March. Revenue saw a notable increase, peaking at $730 in mid-March.
AlMosaly: Athan, Qibla, Quran had a steady download rate initially, with a dramatic rise in early March reaching 117.9K. Weekly revenue peaked at $15.4K in mid-March. Active users also showed growth, starting at 2M and peaking at 2.46M in mid-March.
Quran Majeed: القرآن الكريم experienced a steady increase in downloads, starting at 15.6K and peaking at 113.2K in mid-March. Active users followed a similar trend, growing from 25K to 194.4K over the quarter.
These insights are based on data from Sensor Tower, where more detailed analytics can be explored.