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AI Insights · Timothy · April 2024
European Personal Finance Apps Perform Robustly in Q1 2024
The first quarter of 2024 saw significant engagement in Europe's top personal finance apps, with notable download and user activity. Sensor Tower provides deeper insights into the trends of these leading budgeting and planning applications.
Europe's personal finance landscape is marked by active engagement with budgeting and planning applications. Sensor Tower's data provides a glimpse into the performance of the top players in the first quarter of 2024.
Finanzguru - Konten & Verträge demonstrated a consistent revenue trend, with a slight dip mid-quarter before picking up towards the end, accumulating around $128K in the last week of March. Downloads saw a peak in early January at approximately 50K, followed by a gradual decline to 20K by the quarter's end. Weekly active users remained robust, starting at 394K and ending at 382K.
YNAB showed a varied revenue pattern, with a notable spike to nearly $20K in late January. Downloads started at over 5K in the first week of January, with a slight increase to around 2.4K by the end of March. Active users ranged from approximately 15.5K to 14.2K throughout the quarter.
Splitwise maintained a steady revenue performance, starting at $15.6K and reaching $14K by the quarter's close. Downloads exhibited a strong presence with over 88K in the first week, and despite fluctuations, concluded the quarter on a high note with over 76K. Weekly active users were impressive, starting at 430K and maintaining a level above 363K.
Emma - Budget Planner Tracker saw revenues beginning at $20.8K, dipping mid-quarter, and ending at around $8K. Downloads reflected a decrease from 16.8K to 7.8K, while weekly active users showed a decline from 160K to 143K by the end of March.
Bankin' - Your money manager revenue trends started at $14.8K, dipped to below $8K in mid-February, and closed the quarter at over $10K. Downloads peaked at 28.9K at the start of January and saw a slight decrease to 14.5K. Active users remained above 223K throughout the quarter, peaking at 244K at the end of January.
These applications continue to facilitate financial management for users across Europe. For more detailed insights and analysis, Sensor Tower's platform offers a comprehensive overview of the app market landscape.
