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During the first quarter of 2024, the top 5 shopping apps in South Africa showcased varied performance trends on a unified platform. The data, sourced from Sensor Tower, provides insights into their weekly downloads and active user metrics.
Temu: Shop Like a Billionaire saw a significant rise in weekly downloads, starting from 4.3K in the first week of January and peaking at approximately 414K by the end of March. Active users mirrored this growth, increasing from 29.4K to nearly 568K over the same period.
SHEIN-Shopping Online maintained a relatively stable download rate throughout the quarter, with a slight dip in mid-January to 83.8K, before climbing to 151K by mid-March. Active users showed consistent growth, beginning at 935K in early January and reaching 1.1M by the end of March.
Takealot – Online Shopping App experienced moderate fluctuations in weekly downloads, starting at 42.1K in early January and ending at 41.7K in late March. Active users remained fairly stable, fluctuating around 540K throughout the quarter.
bash saw a steady increase in both downloads and active users. Weekly downloads grew from 27.2K in early January to a peak of 42.1K in mid-March. Active users followed a similar trend, rising from 316K to 412K over the quarter.
Alibaba.com - B2B marketplace had a varied download pattern, beginning at 31.2K in January and reaching a peak of 35.1K in mid-March. Active users saw a slight decline from 609K in early January to around 528K by the end of March.
For more detailed insights into the performance of these apps, visit Sensor Tower.