Top 5 Social Apps in Australia: Q1 2024 Performance Overview

In the first quarter of 2024, the top 5 social apps in Australia demonstrated robust performance across various metrics. Data from Sensor Tower reveals interesting trends in weekly downloads, revenue, and active users for these applications.

Facebook from Meta Platforms, Inc. saw a gradual decline in weekly revenue, starting from around $42.7K in early January to approximately $39.1K by the end of March. Weekly downloads peaked at 62.2K in early March, while active users experienced a slight decline from 18.9M to about 18.7M throughout the quarter.

TikTok by TikTok Pte. Ltd. maintained strong weekly revenue, ranging from about $508K to $581K. Downloads fluctuated, peaking at 63.7K in late March. The active user base remained fairly stable, with minor fluctuations around the 5.3M mark.

Threads, published by Instagram, experienced significant growth in active users, rising from 651K in early January to over 1.1M by the end of March. Downloads showed an upward trend, particularly in March, reaching 94.1K in the week of March 18.

Instagram itself saw weekly revenue ranging from $49.5K to $70.4K, with a notable spike in late February. Downloads held steady, generally fluctuating around the 40K mark. Active users increased from 8.5M to approximately 8.7M over the quarter.

Reddit showed consistent growth in weekly active users, rising from 1.46M to nearly 1.55M. Weekly revenue varied, peaking at $2.6K in early February. Downloads saw their highest point at 29.3K in the week of February 5.

For more detailed insights and data, visit Sensor Tower.