Top 5 Social Apps in Russia: Q1 2024 Performance

In the first quarter of 2024, the top social apps in Russia demonstrated diverse performance trends in terms of downloads, revenue, and active user counts. Here’s a detailed look at how each app fared during this period.

TikTok saw a notable fluctuation in weekly revenue, peaking at approximately $9K in the first week of March. Weekly downloads were highest at around 473K in the first week of January, with a general decline towards the end of the quarter, settling at approximately 325K. Active users showed minor fluctuations, hovering around 36M throughout the quarter.

Likee - Short Video Community experienced a peak in weekly revenue at around $9.5K in the last week of February. Weekly downloads saw a steady increase in mid-March, reaching around 287K. Active users for Likee steadily increased, peaking at approximately 13.2M by mid-March.

VK: music, video, messenger maintained a relatively stable weekly revenue, peaking at around $304K in the third week of February. Downloads were highest at approximately 289K in the first week of January, with a slight decline towards the end of the quarter. Active users remained consistent, fluctuating around 79M throughout the quarter.

VK Messenger: Chats and calls showed a modest peak in weekly revenue at around $368 in mid-March. Weekly downloads were highest at around 291K in the second week of January, with a noticeable decline towards the end of the quarter. Active users peaked at around 5.3M in the third week of January and showed minor fluctuations thereafter.

Instagram observed a significant peak in weekly revenue at approximately $38.6K in the last week of February. Weekly downloads remained fairly stable, averaging around 170K throughout the quarter. Active users saw a slight decline, starting at around 13.4M in early January and ending at approximately 12.7M by the end of March.

For more detailed insights and data, visit Sensor Tower.