Q1 2024 Virtual Pet Apps Surge in UK: Sensor Tower Insights

Virtual pet applications continue to captivate users in the United Kingdom, as evidenced by the latest data from Sensor Tower for the first quarter of 2024. In this overview, we delve into the top-performing apps in this category on the unified platform, which includes both iOS and Android data.

My Talking Tom 2, published by Outfit7 Limited, saw a fluctuating revenue pattern, starting at $245K in the first week of January and peaking at $435K in February. Downloads began at 17K and dipped to 8.5K in March, while weekly active users (WAUs) ranged from a high of 151K to a low of 125K during the quarter.

My Talking Tom Friends, also from Outfit7 Limited, experienced revenue highs and lows, starting the quarter at $922K and oscillating between $632K and $1.4M. Downloads for the app hovered around the 10K mark, with a slight increase towards the end of the quarter. WAUs remained stable, with a slight uptick to 178K in the last week of March.

Meanwhile, My Talking Tom generated consistent revenue, starting at $176K and reaching up to $255K in March. The app's downloads remained steady with an average around 9K, and WAUs showed a slight increase to 116K by the end of March.

The newly released Pengu - Raise Virtual Pets by SLAY GmbH demonstrated a remarkable growth trajectory with revenue jumping from virtually zero to $2.6M by the end of March. Downloads saw an explosive rise from just 46 to nearly 40K, and WAUs mirrored this trend, climbing to 63K in the same period.

Lastly, My Talking Angela 2 showed a steady revenue stream, starting at $319K and decreasing to $128K by the quarter's end. Downloads for the app saw a decline initially but recovered to 11K, while WAUs began at 122K, dipped mid-quarter, and then rose to 106K.

For more detailed insights and app performance analytics, Sensor Tower's platform remains the definitive source for understanding app trends and user engagement.