Q1 2024 Wellness Apps Performance in the US: A Sensor Tower Report

In the first quarter of 2024, the wellness apps category has shown varied trends across downloads, revenue, and weekly active users in the United States. Sensor Tower's data provides a comprehensive overview of the top five wellness applications on the unified platform, which includes both iOS and Android data.

ShutEye®: Sleep Tracker, Sound saw a fluctuating trend in revenue, peaking at around $516K in mid-February, with downloads following a declining trend from January's 306K to around 181K by the end of March. Weekly active users started strong at 423K and experienced a gradual decrease to 363K.

Ipnos Software Inc.'s BetterSleep: Relax and Sleep generated consistent revenue, with a slight uptick in March reaching nearly $315K. The app's downloads saw a dip from 158K to 141K over the quarter, while weekly active users showed resilience, rising from 724K to 768K by the end of March.

The Me+ Daily Routine Planner by Enerjoy Pte. Ltd. experienced a downward trend in revenue, with a start of around $345K in January and falling to $121K by March. Its downloads decreased from 331K to around 60K, with weekly active users also showing a downward trend from 932K to 624K.

Calm, published by Calm.com, maintained a strong revenue performance with over $1M each week, peaking at $1.32M in early January. Downloads showed a decline from 110K to 71K, while weekly active users started at 1.56M and ended the quarter at 1.44M.

Lastly, Breeze: Mental Health from Basenji Apps had a revenue that peaked at $237K in early January before settling to around $168K by March. Downloads saw a significant drop from 169K to 32K, and weekly active users decreased from 370K to 153K.

For more insights and detailed app performance data, Sensor Tower provides in-depth analysis and metrics for these and other applications in the wellness category.