Leading Brands in Business & Industrials: Q1 2024 Insights

Introduction

In the dynamic landscape of Business & Industrials, UPS, FedEx, and Paylocity have emerged as leading brands in the U.S. for Q1 2024. Leveraging Sensor Tower's comprehensive data, we explore the performance and trends of these brands across their websites and apps, highlighting their audience engagement and advertising strategies.

UPS (United Parcel Service of America, Inc.)

UPS showcases a robust digital presence with its websites, theupsstore.com and ups.com, alongside the UPS app.

• Audience Trends:

  • theupsstore.com saw visits ranging from 13M to 19M monthly, with unique visits peaking at over 7M in January 2024.

  • ups.com consistently attracted a larger audience, with visits exceeding 300M monthly and unique visitors surpassing 60M in Q4 2023.

  • The true monthly audience across web and app platforms remained above 8M.

• App Engagement: The UPS app maintained a stable monthly active user base, hovering around 1.2M to 1.3M.

• Ad Spend & Channels:

  • Monthly ad spend saw a significant dip in January 2024 but rebounded in February and March.

  • Channels like Facebook, Instagram, and OTT contributed heavily to impressions, with OTT alone delivering over 20M impressions in March.

FedEx

FedEx maintains a strong digital footprint through fedex.com and the FedEx Mobile app.

• Audience Trends:

  • fedex.com consistently recorded visits above 200M monthly, with unique visits peaking at 31M in December 2023.

  • The true monthly audience was stable, maintaining around 24M to 31M across web and app platforms.

• App Engagement: The FedEx Mobile app showed a steady monthly active user base, maintaining over 1.1M.

• Ad Spend & Channels:

  • Monthly ad spend increased steadily, with significant investments in OTT and Instagram channels.

  • Impressions peaked in February 2024, reaching nearly 207M.

Paylocity

Paylocity demonstrates a strong online presence with paylocity.com and the Paylocity app.

• Audience Trends:

  • paylocity.com visits ranged from 51M to 77M monthly, with unique visits peaking at 4.4M in January 2024.

  • The true monthly audience remained consistent, slightly above 6M.

• App Engagement: The Paylocity app consistently engaged over 2.6M monthly active users, showing a steady increase into Q1 2024.

• Ad Spend & Channels:

  • Monthly ad spend was moderate, with investments across LinkedIn and Facebook providing significant impressions.

  • LinkedIn was a major channel, delivering over 16M impressions in March.

Conclusion

The digital strategies of UPS, FedEx, and Paylocity reflect their stronghold in the Business & Industrials category. Through Sensor Tower's unparalleled data insights, these brands effectively engage audiences across web and app platforms, adapting their advertising strategies to maintain a competitive edge. Sensor Tower's cross-referencing capabilities provide an invaluable resource for understanding user behavior across multiple channels, ensuring brands remain at the forefront of industry trends.

For more details on how Sensor Tower can enhance your strategic decisions, explore our products and services.