Leading Brands in US Business & Productivity Software: Q1 2024 Overview

Introduction

In the competitive realm of Business & Productivity Software, several key players have maintained their dominance in the US market. This article delves into the performance and trends of Microsoft 365, Gmail, and Google Workspace, highlighting their substantial monthly deduplicated audience across web and app platforms from Q4 2023 to Q1 2024. Sensor Tower's unique data insights offer a detailed view into these brands' cross-platform user behavior.

Microsoft 365 (Office 365)

Microsoft 365's digital ecosystem includes several websites such as forms.office.com, microsoft365.com, and office.com, along with a robust suite of applications like Microsoft Word and Microsoft Teams.

• Audience Trends: Across its various platforms, Microsoft 365 saw a stable audience, with office.com consistently attracting the highest number of visits, well over 1B monthly. The monthly deduplicated audience across platforms remained above 25M throughout the quarter.

• App Engagement: The Microsoft Office app maintained a steady monthly active user base of over 2M, while Microsoft Outlook saw over 35M monthly active users.

• Ad Spend & Channels: Microsoft's monthly ad spend varied, peaking at nearly $2.8M in March 2024, with a significant focus on desktop display and social media channels, delivering impressive impressions across platforms.

Gmail

Gmail's presence is predominantly centered around its website, mail.google.com, and the Gmail - Email by Google app.

• Audience Trends: Gmail's web platform saw consistent visits, exceeding 17B monthly, with a monthly deduplicated audience of over 260M users. The app continued to dominate, with mobile app users forming the majority.

• App Engagement: The Gmail app maintained a strong user base, with monthly active users surpassing 130M.

• Ad Spend & Channels: Gmail's advertising spend was minimal compared to competitors, with peak monthly spend reaching around $22K in October 2023, focusing primarily on Facebook.

Google Workspace (formerly G Suite)

Google Workspace includes several key platforms like calendar.google.com, docs.google.com, and meet.google.com, with apps such as Google Calendar and Google Docs.

• Audience Trends: Google Workspace experienced steady growth, with docs.google.com achieving over 8B visits monthly. The monthly deduplicated audience remained robust, consistently above 80M.

• App Engagement: Apps like Google Calendar maintained over 37M monthly active users, indicating strong mobile engagement.

• Ad Spend & Channels: Google Workspace's monthly ad spend peaked at around $870K in December 2023, with desktop display being the primary channel, reflecting a targeted approach in reaching business users.

Conclusion

Microsoft 365, Gmail, and Google Workspace continue to lead the Business & Productivity Software category in the US. With Sensor Tower's comprehensive data, businesses can gain unparalleled insights into cross-platform user behavior, leveraging this information to optimize strategies. As these brands adapt to market demands, monitoring their trends remains crucial for staying competitive.

For detailed insights into website and app performance, visit Sensor Tower's Web Insights and App Performance Insights. Advertising data is also available through Pathmatics.