Leading Brands in US Education & Training: Q1 2024 Insights

The Education & Training sector in the US has demonstrated remarkable resilience and growth, with brands like Duolingo, Instructure, Inc., and Brainly, Inc. leading the charge. In this article, we explore the performance and trends of these major players from Q4 2023 to Q1 2024. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide a unique lens into these developments.

Duolingo: Language Mastery at Scale

Audience Trends

• Website (duolingo.com): Duolingo's website visits remained robust, with over 105M to 120M visits monthly, maintaining a stable monthly deduplicated audience above 25M.

• App (Duolingo - Language Lessons): The app saw a steady increase in monthly active users, peaking at over 14M by March 2024.

Advertising Insights

• Ad Spend & Channels: Duolingo's advertising spend fluctuated, with notable spikes on Instagram and YouTube, generating millions of impressions monthly. The total monthly ad spend varied from under $12K to over $300K.

Instructure, Inc.: Enhancing Educational Platforms

Audience Trends

• Website (instructure.com): The website maintained high traffic, with visits consistently above 1B monthly, showcasing Instructure’s robust digital presence.

• App (Canvas Student): The app’s monthly active user base remained stable, exceeding 20M throughout the period.

Advertising Insights

• Ad Spend & Channels: Instructure’s ad spend was concentrated on LinkedIn, delivering millions of impressions. Monthly spend ranged from around $20K to $70K.

Brainly, Inc.: Revolutionizing Homework Help

Audience Trends

• Website (brainly.com): Brainly’s website visits showed resilience, with numbers ranging from 89M to 123M monthly.

• App (Brainly: AI Homework Helper): The app’s monthly active user count experienced a slight decline, hovering around 1M users.

Advertising Insights

• Ad Spend & Channels: Brainly’s ad campaigns were heavily focused on Instagram, with monthly spend peaking in December 2023 at over $65K.

Conclusion

The Education & Training sector continues to thrive with Duolingo, Instructure, Inc., and Brainly, Inc. setting the benchmark. Sensor Tower's unparalleled data offerings provide crucial insights into cross-platform user behavior, empowering brands to make informed decisions. For those seeking detailed analytics, Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics are indispensable tools for navigating this dynamic landscape.

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