Leading Brands in US Health Media & Publications: Q1 2024 Analysis

In the rapidly evolving landscape of health media and publications, three brands have emerged as leaders in the US market for Q1 2024: Everyday Health, Inc., WebMD, LLC., and Drugs.com. Each brand demonstrates distinct trends across their websites and apps, showcasing their strategic positioning and user engagement.

Everyday Health, Inc.

Everyday Health, Inc. maintains a robust digital presence with its websites, everydayhealth.com, medpagetoday.com, and whattoexpect.com, along with the Pregnancy & Baby Tracker - WTE app.

• Audience Trends:

  • everydayhealth.com saw a decrease in visits from 35M in October 2023 to under 20M by March 2024.

  • medpagetoday.com experienced a peak in December 2023 with 3.7M visits, dropping to 2.3M in March 2024.

  • whattoexpect.com remained stable, maintaining around 25M visits monthly.

• App Engagement: The Pregnancy & Baby Tracker - WTE app had a consistent monthly active user base, hovering around 2.3M throughout the period.

• Ad Spend & Channels:

  • Monthly ad spend peaked at over $230K in January 2024, with Facebook being the dominant channel.

  • Impressions reached nearly 44M in November 2023, highlighting significant monthly visibility.

WebMD, LLC.

WebMD, LLC. commands a significant share of the health information market with its website, webmd.com, and the WebMD: Symptom Checker app.

• Audience Trends:

  • webmd.com maintained a steady flow of around 23M visits monthly from Q4 2023 to Q1 2024.

• App Engagement: The WebMD: Symptom Checker app saw stable engagement with monthly active users ranging around 28K.

• Ad Spend & Channels:

  • A notable decline in monthly ad spend from over $1.5M in October 2023 to under $620K in January 2024.

  • Facebook remained the primary advertising channel, delivering the highest impressions monthly.

Drugs.com

Drugs.com stands out with its website, drugs.com, and the Drugs.com Medication Guide app.

• Audience Trends:

  • Visits decreased from 6.9M in October 2023 to 5.5M in March 2024, indicating a slight decline over the period.

• App Engagement: The app maintained a consistent monthly active user base, with active users fluctuating around 16K.

• Ad Spend & Channels:

  • Notably, Drugs.com did not engage in paid advertising during this timeframe.

Conclusion

The US Health Media & Publications category in Q1 2024 saw Everyday Health, Inc., WebMD, LLC., and Drugs.com leading the charge. Each brand demonstrated unique engagement patterns across their platforms. Sensor Tower's comprehensive data insights, available through Web Insights, App Performance Insights, and Pathmatics, provide unparalleled visibility into these trends, offering critical insights into cross-platform user behavior.

These insights empower decision-makers with the data needed to strategize effectively in a competitive market, reinforcing Sensor Tower's role as a vital partner in digital analytics.