Leading Brands in the US Jobs & Careers Category: Q1 2024 Overview

The Jobs & Careers category has witnessed significant digital engagement in Q1 2024. Notable brands such as Indeed, ZipRecruiter, and Glassdoor have shown impressive performance across their websites and apps. This article delves into the key trends and data for these leading brands, highlighting their audience reach and advertising strategies.

Indeed

Indeed is renowned for its comprehensive job search platform, encompassing both its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: From Q4 2023 to Q1 2024, indeed.com saw a notable increase in unique visits, peaking in January with approximately 67M unique visitors. The monthly deduplicated audience remained stable above 75M throughout Q1 2024, with a balanced distribution between web and app visitors.

• App Engagement: The Indeed app maintained strong user engagement, with monthly active users rising to over 15M by March 2024.

• Ad Spend & Channels: Indeed significantly increased its monthly advertising spend, exceeding $10M in March 2024. OTT channels led in impressions, demonstrating their strategic focus on over-the-top media services.

ZipRecruiter

ZipRecruiter offers a streamlined job matching experience through its website, ziprecruiter.com, and the ZipRecruiter Job Search app.

• Audience Trends: ZipRecruiter experienced growth in unique visits, with a high of 12M in March 2024. The monthly deduplicated audience consistently surpassed 13M, with the web platform attracting more visitors than the app.

• App Engagement: The app maintained steady engagement, with monthly active users hovering around 1.8M throughout Q1 2024.

• Ad Spend & Channels: Monthly ad spending was stable, with a focus on YouTube, where impressions consistently exceeded 100M. OTT channels also played a role, especially in March.

Glassdoor

Glassdoor is a trusted platform for company reviews and job listings, accessible via glassdoor.com and the Glassdoor | Jobs & Community app.

• Audience Trends: Glassdoor's unique visits peaked in March 2024 at approximately 7.7M, with a monthly deduplicated audience of over 8.6M. The web platform continued to dominate over the app.

• App Engagement: The app's monthly active user base grew steadily, reaching nearly 470K by March 2024.

• Ad Spend & Channels: Glassdoor increased its monthly ad spend significantly in March, with Instagram being a key platform, delivering over 90M impressions.

Conclusion

The Jobs & Careers category in the US has seen dynamic shifts in Q1 2024, with Indeed, ZipRecruiter, and Glassdoor leading the charge. Sensor Tower's comprehensive data, including Web Insights, App Performance Insights, and Pathmatics, has been instrumental in providing a holistic view of these brands' performances. By offering unparalleled cross-platform insights, Sensor Tower remains the go-to source for understanding digital trends in this competitive landscape.

For decision-makers seeking to leverage these insights for strategic advantage, Sensor Tower's data offers a unique perspective on market dynamics, audience engagement, and advertising efficacy. Explore Sensor Tower's offerings to gain a competitive edge in the digital arena.