Leading Brands in US Multimedia & Design Software: Q1 2024 Analysis

Introduction

In the dynamic realm of multimedia and design software, leading brands like Google Photos, Canva, and CapCut - Video Editor have cemented their positions with impressive audience engagement across their websites and apps. This article delves into their performance trends from Q4 2023 to Q1 2024, highlighting their monthly deduplicated audience data and advertising strategies, powered by Sensor Tower's unparalleled insights.

Google Photos

Google Photos maintains a robust digital presence through its website, photos.google.com, and the Google Photos: Backup & Edit app.

• Audience Trends: The website saw fluctuations in visits, peaking in December 2023 before a dip in February 2024. Visits remained above 320M by March. The monthly deduplicated audience was stable, hovering around 123M users.

• App Engagement: The app's monthly active users remained consistent, slightly varying around 65M. The app dominated the audience with over 100M app-only visitors monthly.

• Ad Spend & Channels: Google Photos did not allocate budget to advertising, maintaining zero spend across all channels.

Canva

Canva's expansive reach is evident on canva.com and the Canva: AI Photo & Video Editor app.

• Audience Trends: Website visits steadily increased, reaching nearly 1.5B by March 2024. The true monthly audience grew to over 44M, with a significant web-only visitor base.

• App Engagement: The app saw a steady rise in monthly active users, reaching approximately 7.3M by March. This indicates growing mobile engagement.

• Ad Spend & Channels: Canva's ad spend varied, with notable investments in platforms like Facebook and Instagram. Total monthly spend in March was over $6M, delivering substantial impressions across diverse channels including OTT and YouTube.

CapCut - Video Editor

CapCut's digital strategy includes capcut.com and the CapCut - Video Editor app.

• Audience Trends: The website's visits showed growth, peaking at over 100M in March 2024. The monthly deduplicated audience remained stable, around 40M.

• App Engagement: The app's monthly active users fluctuated slightly, maintaining around 11M. The app continued to attract a significant portion of the audience.

• Ad Spend & Channels: CapCut's ad spend was modest, with a peak in December 2023. Most ad impressions were garnered through Instagram and YouTube.

Conclusion

The multimedia and design software landscape in Q1 2024 has been marked by strategic audience engagement and varied advertising efforts. Google Photos, Canva, and CapCut have each leveraged their unique strengths to maintain robust user bases. Sensor Tower's comprehensive data insights have been pivotal in understanding these cross-platform behaviors, offering unparalleled access to web, app, and advertising data. For more detailed insights, explore Sensor Tower's Web Insights and Pathmatics offerings.