Q1 2024 Shopping Category Leaders in the US: Walmart, Amazon, and Temu

Introduction

In Q1 2024, the US shopping category witnessed significant digital engagement from leading brands like Walmart Inc., Amazon, and Temu. Each brand showcased unique trends across their websites and mobile apps, employing varied strategies in advertising and audience engagement. Sensor Tower's comprehensive data provides insights into these trends, leveraging cross-platform user behavior analysis through our Web Insights, Pathmatics, and App Performance Insights.

Walmart Inc.

Walmart's digital presence is robust, featuring its website, walmart.com, and the Walmart: Shopping & Savings app.

• Audience Trends: The monthly deduplicated audience for Walmart remained stable above 150M throughout Q1 2024. The website consistently attracted a larger audience compared to the app, with web-only visitors surpassing 70M monthly.

• App Engagement: The app maintained a strong monthly active user base, with users hovering around 18M.

• Ad Spend & Channels: Walmart's monthly advertising spend decreased from over $48M in Q4 2023 to approximately $30M in March 2024, with significant impressions through desktop display and social media platforms like Facebook and Instagram.

Shop Amazon Mobile App

Amazon's digital ecosystem includes its website, amazon.com, and the Amazon Shopping app.

• Audience Trends: Amazon's monthly deduplicated audience remained consistent, slightly decreasing to around 127M by March 2024. The web platform dominated, with web-only visitors nearing 50M monthly.

• App Engagement: The app showed stable monthly engagement, with active users around 66M by the end of Q1 2024.

• Ad Spend & Channels: Amazon's monthly advertising spend was modest, with a peak of nearly $20K in March, focusing primarily on mobile display channels.

Temu (Whaleco Inc.)

Temu's digital footprint is visible through its website, temu.com, and the Temu: Shop Like a Billionaire app.

• Audience Trends: Temu's monthly deduplicated audience peaked at over 100M in January 2024 but saw a decline to approximately 87M by March. The app and web platforms had a balanced audience distribution.

• App Engagement: The app maintained strong monthly engagement, with active users around 48M in March 2024.

• Ad Spend & Channels: Temu's monthly ad spend was substantial, exceeding $80M in January but dropping to about $27M by March, with extensive use of Facebook and Instagram channels.

Conclusion

The shopping category in the US showcased diverse strategies and engagement levels across leading brands in Q1 2024. Walmart, Amazon, and Temu each leveraged their digital platforms uniquely, with Sensor Tower providing critical insights into their cross-platform dynamics. Sensor Tower's unparalleled data offerings enable a comprehensive understanding of these market leaders' digital strategies, crucial for stakeholders aiming to capitalize on evolving consumer behaviors. For more in-depth analysis, explore our Web Insights, Pathmatics, and App Performance Insights products to gain a competitive edge in the marketplace.