Leading Brands in the US Utilities Category: Q1 2024 Insights

The first quarter of 2024 has seen significant activity in the Utilities category, with leading brands such as Google Search, Chrome, and Quora demonstrating robust performance across their websites and apps. This article delves into the data trends from Q4 2023 to Q1 2024, highlighting the audience engagement and advertising efforts of these brands. Sensor Tower's comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide the foundation for this analysis.

Google Search

Google Search’s digital presence is marked by the google.com website and the Google app.

• Audience Trends: The monthly deduplicated audience remained stable above 300M throughout Q1 2024. Both web and app engagement showed a consistent pattern, with web-only visitors slightly increasing.

• App Engagement: The Google app experienced a slight decline in monthly active users, hovering around 88M by March 2024.

• Ad Spend & Channels: Monthly advertising spend saw significant fluctuations, with peaks in December 2023 and March 2024. TikTok and Instagram were notable channels, delivering substantial impressions.

Chrome

Chrome’s presence is defined by the chromewebstore.google.com and the Google Chrome app.

• Audience Trends: The Chrome Web Store showed a steady increase in visits, reaching 64M by March 2024. The web audience remained dominant compared to the app.

• App Engagement: The Google Chrome app maintained a stable monthly active user base, with active users around 155M throughout the quarter.

• Ad Spend & Channels: Monthly ad spend was concentrated in Q4 2023, primarily on Facebook and desktop display channels, with a notable dip in early 2024.

Quora

Quora’s offerings include poe.com and quora.com, supplemented by the Quora: the knowledge platform app.

• Audience Trends: Quora.com consistently attracted over 60M unique visitors monthly. Poe.com saw a notable spike in visits in March 2024.

• App Engagement: The Quora app's monthly active users slightly declined, ending Q1 2024 with around 1.1M users.

• Ad Spend & Channels: Quora increased its monthly ad spend significantly in March 2024, focusing on Facebook and Instagram for maximum reach.

Conclusion

The Utilities category in Q1 2024 demonstrated dynamic engagement across web and app platforms. Google Search, Chrome, and Quora each exhibited unique trends in audience behavior and advertising strategies. Sensor Tower's unparalleled data insights, including Web Insights, Pathmatics, and App Performance Insights, remain essential tools for understanding these cross-platform dynamics. By leveraging these insights, decision-makers can strategically navigate the evolving digital landscape, ensuring sustained growth and competitive advantage.