We’ve acquired Playliner!
In the second quarter of 2024, the beauty retail app market in Saudi Arabia saw notable performance trends on the Android platform. Here’s a closer look at the top five apps based on their weekly downloads and active user metrics, as per data from Sensor Tower.
Nice One | نايس ون experienced a significant surge in weekly downloads, peaking at 13.4K in mid-June. The app started the quarter with 5.3K downloads and saw a steady increase, reaching its highest point in the week of June 10. Weekly active users also followed an upward trend, starting at 38.6K and peaking at 41.5K by the end of June.
Golden Scent قولدن سنت saw a more gradual increase in weekly downloads, with a peak of 5K in the week of May 20. Active users for this app started at 7.1K and peaked at 9K during the same period, showing consistent growth throughout the quarter.
Sephora KSA: Beauty & Makeup had a steady performance in terms of weekly downloads, peaking at 3.1K in mid-April. The app maintained a fairly consistent download rate with minor fluctuations. Weekly active users started at 3.1K and saw a slight increase to 3.4K by the end of the quarter.
Bath&BodyWorks displayed a consistent download trend, reaching a high of 2.4K in mid-April. The app's active users peaked at 10.4K in the same period, before seeing a slight decline to 8.3K by the end of June.
Almajed 4 Oud experienced a peak in weekly downloads at 3.3K at the start of April. However, the app saw a gradual decline in downloads, ending the quarter with 1.1K in the last week of June.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.