Android Drawing & Coloring Apps in the US: Q2 2024 Snapshot

In the second quarter of 2024, the drawing and coloring app category on Android has seen varied levels of engagement across the top 5 applications. Sensor Tower provides a detailed look at their performance in the US market.

Recolor - Adult Coloring Book experienced a dip in downloads to zero by mid-Q2, while weekly active users decreased from 89K to 10K. The app showed intermittent revenue, peaking at 18K USD in mid-June.

Colorfy: Coloring Book Games maintained a steady flow of downloads, with a notable spike to 900K in mid-May. Weekly active users peaked at 2.94M during the same period, though revenue was only recorded in early June at 17K USD.

Happy Color®: Coloring Book boasted strong performance with downloads consistently above 762K and active users ranging from 10.17M to 12.34M. Revenue was minimal, with only sporadic weeks showing earnings.

Zen Color - Color By Number saw a sharp increase in downloads, peaking at 826K in early June. Active users followed a similar upward trend, reaching 1.73M by mid-June. Revenue, however, remained negligible.

Kids Coloring & Drawing Games had minimal activity with only a few downloads recorded in April and zero active users reported after that month. Revenue was virtually non-existent.

For more in-depth insights on app performance and trends, Sensor Tower's comprehensive analysis provides a wealth of data for market researchers and app developers alike.