Top 5 Fashion Games on Android in Europe: Q2 2024 Performance

Analyzing the performance of the top 5 fashion games on Android in Europe during the second quarter of 2024, we see diverse trends in downloads, revenue, and weekly active users. The data, sourced from Sensor Tower, provides insight into the gaming landscape.

Project Makeover saw significant fluctuations in both downloads and revenue. Downloads peaked at 162K in the week of May 13 before declining to 82.5K by the end of June. Revenue exhibited a similar trend, peaking at $228K mid-April and then decreasing towards the end of the quarter, reaching about $197K. Weekly active users also saw a rise and fall, starting at 568K and peaking at 648K in late April, before tapering off to 547K by the end of June.

Covet Fashion: Dress Up Game had a stable performance with some variability. Revenue ranged from $20K to $40K, peaking at $40K in mid-May. Downloads were relatively low, peaking at 813 in the final week of June. Weekly active users remained steady throughout the quarter, hovering around 30K, with a slight increase to 31K in mid-June.

SuitU: Fashion Avatar Dress Up showed consistent growth in downloads and revenue. Downloads gradually increased, reaching a peak of 10K in late June. Revenue also saw growth, peaking at $26K in early May. Weekly active users showed a consistent increase from 107K at the beginning of April to 123K by the end of June.

Love Nikki-Dress UP Queen had a varied performance. Revenue peaked at $33K in mid-April before declining to $12K by the end of June. Downloads were low, peaking at 3K in early April. Weekly active users remained fairly stable, starting at 18K and slightly decreasing to 14K by the end of June.

Match Villa™: Makeup ASMR exhibited steady performance across all metrics. Downloads peaked at 13K in late April, while revenue remained consistent, peaking at $17.6K in early May. Weekly active users increased steadily from 33K at the beginning of April to 48K by the end of June.

For more detailed insights and trends, visit Sensor Tower.