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In the second quarter of 2024, the finance app landscape in Mexico on the Android platform showcased notable trends. Here’s a closer look at the performance of the top 5 finance apps, with data sourced from Sensor Tower.
BBVA México saw a consistent pattern in its weekly downloads, fluctuating between 156K and 187K. The highest peak was in the week of June 10 with approximately 188K downloads. Active users also displayed a steady trend, starting from around 8.4M in early April and ending at about 8.6M by late June.
Mercado Pago: cuenta digital experienced a stable download trend, with weekly downloads ranging from 105K to 136K. The highest download count was in the week of May 13 with about 136K. Active users showed a slight increase, beginning at approximately 3.6M in early April and reaching 3.7M by the end of June.
Nubank: conta, cartão e mais maintained a steady download rate, with weekly downloads hovering between 108K and 127K. The peak download week was April 8 with around 127K downloads. Active users saw a gradual rise from about 2.6M in early April to 2.7M by late June.
DiDi Finanzas: Rápido y seguro exhibited a notable increase in weekly downloads, peaking at approximately 140K in the week of June 10. Active users increased significantly from around 1.4M in early April to 1.7M by the end of June, illustrating a growing user base.
Banco Azteca showed a consistent trend in weekly downloads, ranging from 88K to 116K, with the highest downloads in the week of June 10 at approximately 116K. Active users increased from about 3.9M in early April to 4.1M by late June.
For more detailed insights and comprehensive data analysis, visit Sensor Tower.