We’ve acquired Playliner!
In the second quarter of 2024, the top 5 lifestyle apps on the Android platform in Europe showed notable trends in downloads, revenue, and weekly active users. Here's a closer look at the performance of these apps:
Throughout Q2 2024, weekly downloads for Pinterest fluctuated between 420K and 480K, with a noticeable peak at 479K in the week of April 8. The app maintained a robust user base, with weekly active users hovering around 36M to 37M, slightly declining towards the end of the quarter.
Plant Parent: Plant Care Guide experienced a significant revenue increase early in the quarter, peaking at $21K in the week of May 20. Downloads saw a sharp rise in April, reaching 214K in the week of April 15, but gradually declined to 20K by the end of June. Weekly active users showed similar trends, peaking at 585K mid-April and dropping to 454K by the end of the quarter.
H&M - we love fashion maintained steady downloads, ranging from 87K to 128K, with a notable increase to 117K in the week of June 3. Weekly active users showed a slight increase, starting at 2.5M in April and ending at 2.7M in June.
Glovo: Food Delivery and More saw a consistent rise in downloads, starting at 83K in early April and increasing to 118K by the end of June. The app also saw growth in weekly active users, from 2.1M in April to 2.3M in June, indicating a growing user engagement.
Life360: Live Location Sharing showed a steady increase in revenue, peaking at $57K in the final week of June. Downloads also followed an upward trend, reaching 133K in the same week. The app's weekly active users grew consistently from 3.8M in early April to 4.5M by the end of June.
This data, sourced from Sensor Tower, highlights the dynamic performance of these top lifestyle apps in Europe on the Android platform during Q2 2024. For more detailed insights and analysis, visit Sensor Tower.