Leading Consumer Finance Brands in Australia: Q2 2024 Analysis

Introduction

In the dynamic landscape of consumer finance, several brands distinguish themselves with significant digital footprints. This article delves into the performance of leading brands in Australia for Q2 2024, highlighting Wise Payments Limited, Amex, and XE.COM INC. Using Sensor Tower's comprehensive insights, we explore their audience trends, app engagement, and advertising strategies.

Wise Payments Limited

Wise Payments Limited, known for its innovative international transfer solutions, operates both wise.com and the Wise: International Transfers app, demonstrating a robust presence in the consumer finance category.

• Audience Trends: From Q1 to Q2 2024, wise.com experienced fluctuating visits, peaking in May with over 3.9M visits. The monthly deduplicated audience remained above 1M, with web-only visitors consistently exceeding app-only visitors.

• App Engagement: The app's monthly active users hovered around 100K, with a slight increase in May, indicating steady mobile engagement.

• Ad Spend & Channels: Wise's monthly ad spend peaked in May at over $0.5M, with significant impressions primarily from Facebook and Instagram. Notably, desktop video and TikTok channels saw no activity.

Amex

Amex, a global leader in financial services, is represented by americanexpress.com and the Amex app, maintaining a stable digital presence.

• Audience Trends: The website visits peaked at over 4.4M in January but showed a decline by June. The monthly deduplicated audience remained stable, with a notable balance between web-only and app-only visitors.

• App Engagement: The app saw consistent usage, with monthly active users fluctuating around 150K, peaking slightly in May.

• Ad Spend & Channels: Amex's advertising was minimal, with slight activity on Facebook in May, suggesting a targeted approach.

XE.COM INC

XE.COM INC, a leader in currency exchange and international money transfers, operates xe.com and the Xe Send Money & Currency app, continuing to be a key player.

• Audience Trends: The website saw a steady number of visits, peaking at over 1.3M in April. The monthly deduplicated audience showed consistent growth, surpassing 370K in June.

• App Engagement: The app's active users showed gradual growth, reaching over 34K by June, indicating increasing mobile traction.

• Ad Spend & Channels: XE.COM INC did not engage in advertising during this period, focusing on organic growth.

Conclusion

The Q2 2024 analysis of Wise Payments Limited, Amex, and XE.COM INC highlights their strategic approaches in the consumer finance category. With Sensor Tower's unparalleled cross-platform insights, businesses can gain critical perspectives on audience behavior and market trends. Explore the depth of our data through Web Insights, App Performance Insights, and Pathmatics for advertising data. This data empowers decision-makers with the insights needed to navigate an ever-evolving digital landscape effectively.