Leading Brands in Australia’s Jobs & Education Sector: Q2 2024 Analysis

In the dynamic realm of Jobs & Education, Australia has witnessed significant engagement across various platforms. This article delves into the performance of three leading brands: Indeed, SEEK Global, Inc., and Duolingo, highlighting their web and app presence from Q1 to Q2 2024. Sensor Tower’s unparalleled data capabilities provide these insights, offering a comprehensive view of user behavior across platforms.

Indeed

Indeed’s digital ecosystem includes its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: The website experienced a decline in visits from over 55M in January to around 25M in June, with unique monthly visits stabilizing around 2.3M. The monthly true audience remained above 2.5M throughout Q2, with a notable increase in app-only visitors to over 330K by June.

• App Engagement: The app's monthly active users started at 406K in January, dipping to 316K in March, but rebounding to approximately 377K by June, indicating a recovery in mobile engagement.

• Ad Spend & Channels: Indeed’s monthly advertising spend peaked at over $350K in May, with impressions exceeding 74M in March. Facebook and Instagram were predominant channels, while OTT platforms showed limited engagement.

SEEK Global, Inc.

SEEK Global’s presence is marked by seekbusiness.com.au and the SEEK Jobs Search & Employment app.

• Audience Trends: The website traffic fluctuated, peaking at 1.8M visits in May, with unique monthly visits slightly above 100K. The monthly true audience remained steady above 1.7M, dominated by app-only visitors.

• App Engagement: The app maintained a robust monthly user base, with active users fluctuating between 1.6M and 1.7M, reflecting strong mobile engagement.

• Ad Spend & Channels: SEEK’s monthly ad spend reached its zenith in March at over $450K, with impressions peaking at 108M. Facebook and Instagram were key channels, with a notable presence on Reddit in Q2.

Duolingo

Duolingo’s educational offerings are accessible via duolingo.com and the Duolingo - Language Lessons app.

• Audience Trends: Website visits remained consistent, averaging around 5M monthly. The monthly true audience showed stability, exceeding 1.3M by June, with a significant portion engaging through the app.

• App Engagement: The app’s monthly active users were stable, with numbers hovering around 1.2M throughout Q2, indicating a steady demand for language learning.

• Ad Spend & Channels: Duolingo’s monthly ad spend was minimal, with a spike in June reaching over $3K. YouTube and Instagram were primary channels for impressions.

Conclusion

The Jobs & Education sector in Australia is thriving, with Indeed, SEEK Global, Inc., and Duolingo leading the charge. Sensor Tower’s comprehensive data capabilities have been instrumental in uncovering these insights, providing a unique perspective on cross-platform user engagement. For businesses aiming to understand digital behavior, Sensor Tower offers invaluable tools for web, app, and advertising analysis.

For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.