Leading Brands in Brazil's Auto Category: Q2 2024 Analysis

In Q2 2024, several key players in Brazil's automotive sector demonstrated notable digital footprints across their websites and apps. This article delves into the performance of three leading brands—99 Taxis Desenvolvimento de Software Ltda., Webmotors, and Movida Aluguel de Carros—highlighting their audience trends, app engagement, and advertising strategies.

99 Taxis Desenvolvimento de Software Ltda.

99 Taxis, a dominant force in Brazil's transportation landscape, showcases a robust presence through its website, 99app.com, and the 99 - Private Driver and Taxi app.

• Audience Trends: The monthly deduplicated audience for 99 Taxis remained stable above 52M throughout Q2 2024. The website attracted around 800K unique visitors monthly, while the app consistently dominated with over 52M app-only visitors.

• App Engagement: The app's monthly active users increased slightly from 18M to over 18.2M, indicating a steady user base.

• Ad Spend & Channels: Monthly ad spend saw fluctuations, with a peak in June at around $4.8K, primarily driven by Instagram, which accounted for most impressions.

Webmotors

Webmotors, a leading automotive marketplace, operates through its website, webmotors.com.br, and the Webmotors: vender carro app.

• Audience Trends: The website consistently attracted over 5M unique visitors monthly, showcasing a slight increase towards June. The monthly deduplicated audience hovered around 6.8M.

• App Engagement: The app maintained a stable monthly active user base, roughly around 750K, with a notable peak in April.

• Ad Spend & Channels: Webmotors had a significant monthly ad spend, peaking at over $182K in May, with Facebook and Instagram being the primary channels for impressions.

Movida Aluguel de Carros

Movida, a prominent car rental service, leverages its website, movida.com.br, and the Movida: Aluguel de Carros app to reach its audience.

• Audience Trends: Movida's website saw a varied number of visits, peaking in March with over 650K unique visitors. The monthly deduplicated audience remained above 1M throughout the quarter.

• App Engagement: The app's monthly active users were stable, hovering around 250K, with slight fluctuations.

• Ad Spend & Channels: Monthly advertising efforts showed a decrease in ad spend from February's peak of over $126K to around $71K in June, with Instagram leading in impressions.

Conclusion

The Q2 2024 data highlights the significant digital engagement of Brazil's leading automotive brands. With comprehensive insights provided by Sensor Tower's Web Insights, App Performance Insights, and Pathmatics, businesses can make informed decisions to optimize their digital strategies. Sensor Tower remains unparalleled in offering a comprehensive view of cross-platform user behavior, essential for navigating the competitive automotive market in Brazil.