Leading Auto Brands in Brazil: Q2 2024 Analysis

In the fast-paced Brazilian auto market, digital presence is key for brands seeking to capture consumer attention. In Q2 2024, several brands stood out with impressive monthly true audience numbers across their websites and apps. This article explores the performance of three leading brands: 99 Taxis Desenvolvimento de Software Ltda., Webmotors, and Movida Aluguel de Carros. The data provided by Sensor Tower offers unique insights into their digital strategies and audience engagement.

99 Taxis Desenvolvimento de Software Ltda.

99 Taxis maintains a robust digital presence through its website, 99app.com, and the 99 - Private Driver and Taxi app.

• Audience Trends: The monthly true audience remained stable above 52M throughout Q1 to Q2 2024, with a slight dip in June. The app consistently attracted over 51M monthly visitors, overshadowing web-only visitors, who were around 400K.

• App Engagement: Monthly active users showed a steady increase, peaking at over 54M in March before stabilizing around 53M in June.

• Ad Spend & Channels: Monthly ad spending was modest, fluctuating between $3K and $5K. Instagram dominated the ad channels, delivering significant impressions, particularly in June with over 1.3M.

Webmotors

Webmotors leverages its website, webmotors.com.br, and the Webmotors: vender carro app to engage users.

• Audience Trends: The website saw a peak in May with nearly 80M visits, maintaining a strong presence with over 50M unique visitors monthly. The monthly true audience hovered around 6M.

• App Engagement: The app's monthly active user base grew from 2M in January to over 2.3M in May, indicating a growing preference for mobile platforms.

• Ad Spend & Channels: Webmotors invested heavily in advertising, with monthly spends peaking at $182K. Facebook was a key channel, delivering the majority of impressions, especially in January with over 74M.

Movida Aluguel de Carros

Movida's digital strategy includes its website, movida.com.br, and the Movida: Aluguel de Carros app.

• Audience Trends: Movida's monthly true audience showed a peak in May at over 1.1M, with web-only visitors surpassing app-only visitors significantly.

• App Engagement: The app maintained a stable monthly user base, with active users hovering around 400K.

• Ad Spend & Channels: Movida's monthly ad spend saw a peak in February at approximately $127K. Facebook and Instagram were the primary channels, with TikTok also contributing a notable share of impressions in January.

Conclusion

The Brazilian auto market in Q2 2024 highlights the importance of a diversified digital strategy. Brands like 99 Taxis, Webmotors, and Movida effectively use web and mobile platforms to engage their audiences. Sensor Tower's comprehensive data, including web insights, app performance, and advertising analytics, offers unparalleled insights into these trends, enabling brands to optimize their digital presence across platforms.

For more detailed insights, explore Sensor Tower's Web Insights and Pathmatics offerings.