Leading Brands in Brazil's Education & Training Sector: Q2 2024 Insights

The Education & Training category in Brazil has experienced substantial activity in Q2 2024, with prominent players like Brainly, Inc., Duolingo, and Udemy, Inc. at the forefront. This article delves into the performance and trends of these brands across their websites and apps, emphasizing their audience engagement and advertising strategies.

Brainly, Inc.

Brainly's digital presence is significant, with its website, brainly.com, and the Brainly: AI Homework Helper app.

• Audience Trends: From Q1 to Q2 2024, brainly.com maintained a strong presence, with visits peaking in April at around 820M. The monthly deduplicated audience remained stable above 65M throughout the quarter, showcasing a robust web presence compared to the app.

• App Engagement: The app saw steady growth, with monthly active users reaching approximately 3.6M in June, indicating consistent interest in mobile learning.

• Ad Spend & Channels: Brainly's advertising efforts were minimal, with monthly ad spend peaking in June at just over $65. Instagram was the primary channel, delivering most impressions.

Duolingo

Duolingo's presence is anchored by its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: Duolingo.com saw a slight decline in visits, with numbers stabilizing around 84M in June. The monthly deduplicated audience hovered around 16M, with a notable balance between web and app users.

• App Engagement: The app maintained a strong monthly active user base, with over 5M active users throughout Q2 2024, underscoring its popularity in language learning.

• Ad Spend & Channels: Duolingo's ad spend varied, with a notable spike in January at approximately $1.9K. Instagram was the leading channel, although TikTok gained traction in June.

Udemy, Inc.

Udemy's educational offerings are accessible via udemy.com and the Udemy Online Video Courses app.

• Audience Trends: Udemy.com experienced a gradual decrease in visits, settling around 28M in June. The monthly deduplicated audience remained just above 1.1M, with a stronger web presence compared to the app.

• App Engagement: The app saw a slight dip in monthly active users, maintaining around 180K from April to June, reflecting stable engagement.

• Ad Spend & Channels: Udemy maintained significant monthly ad spend, peaking at over $333K in January. Facebook and Instagram were the main channels, delivering substantial impressions.

Conclusion

Sensor Tower's comprehensive data highlights the dynamic landscape of Brazil's Education & Training sector. Each brand showcases unique strategies and engagement levels across platforms, with Sensor Tower providing unparalleled insights into cross-platform user behavior. Through our Web Insights, App Performance Insights, and Pathmatics, brands can better understand their market positioning and optimize their strategies for growth. This data-driven approach empowers decision-makers to leverage insights for strategic advantage.