Leading IT & Computer Services Brands in Brazil: Q2 2024 Performance Overview

As the demand for information technology and computer services continues to surge in Brazil, leading brands like Cisco, Duo Security Services, and Cisco Webex are making significant strides. This article delves into their performance from Q1 to Q2 2024, highlighting trends and insights across websites and applications, courtesy of Sensor Tower’s unparalleled data offerings.

Cisco: A Robust Digital Footprint

Cisco's digital presence is anchored by its websites, cisco.com and opendns.com, along with the Webex Meetings app.

• Audience Trends: Cisco.com saw fluctuations in website visits, peaking in March with visits nearing 20M. Monthly true audience numbers remained stable above 900K until May, before dipping slightly in June. Opendns.com exhibited a steady increase in visits from April, reaching nearly 9.1M by June.

• App Engagement: Webex Meetings maintained a consistent monthly active user base, with active users slightly decreasing from 375K in January to 292K in June, indicating a shift in user engagement patterns.

• Ad Spend & Channels: Cisco’s monthly ad spend witnessed significant spikes, particularly in April and June, with spends over $54K each month, primarily on Facebook, garnering substantial impressions.

Duo Security Services: Steady Growth

Duo Security Services showcases its presence through duo.com and the Duo Mobile app.

• Audience Trends: Duo.com experienced a gradual increase in visits, reaching over 528K by June. Monthly true audience numbers remained consistent, with app-only visitors forming the majority, indicating a strong mobile preference.

• App Engagement: Duo Mobile’s monthly active user base remained robust, hovering around 700K at the start of the year and stabilizing at approximately 633K by June.

• Ad Spend & Channels: Minimal monthly ad spend was observed, with a brief increase in May focusing on Facebook, suggesting a strategic, low-key advertising approach.

Cisco Webex: Expanding Horizons

Cisco Webex is represented by webex.com and the Webex app.

• Audience Trends: Webex.com saw a significant rise in visits, especially in May, reaching over 4.2M. Monthly true audience numbers increased steadily, with a notable rise in app-only visitors by June.

• App Engagement: The Webex app showed impressive growth, with monthly active users increasing from 52K in January to nearly 100K in June, highlighting a growing preference for mobile engagement.

• Ad Spend & Channels: No advertising spend was recorded, indicating a reliance on organic growth and existing user base.

Conclusion

The IT & Computer Services sector in Brazil is witnessing dynamic changes, with Cisco, Duo Security Services, and Cisco Webex leading the charge. Sensor Tower’s comprehensive data provides critical insights into these brands’ cross-platform performances, showcasing the power of detailed audience analysis. With offerings like Web Insights, App Performance Insights, and Pathmatics, Sensor Tower remains the go-to source for understanding digital trends in this rapidly evolving landscape.