Leading Brands in Brazil's IT & Computer Services Category: Q2 2024 Analysis

As we delve into the performance of leading brands in Brazil's IT & Computer Services category, Q2 2024 has revealed fascinating trends and competitive dynamics. This article highlights Cisco, Duo Security Services, and Cisco Webex, showcasing their web and app presence, user engagement, and advertising strategies. Sensor Tower's comprehensive data offers unparalleled insights into these dynamics.

Cisco

Cisco is a global leader in networking and IT solutions, known for its robust suite of services and products. Its digital landscape includes its primary website, cisco.com, and opendns.com.

• Audience Trends:

  • cisco.com saw fluctuating visits, peaking in May with approximately 8M visits. The monthly deduplicated audience was stable, hovering around 500K to 700K.

  • opendns.com experienced a significant increase in visits in May, reaching around 2M, with the monthly deduplicated audience showing consistency at approximately 300K to 400K.

• App Engagement:

  • Webex Meetings maintained a steady monthly active user base, with users slightly above 500K throughout Q2.

• Ad Spend & Channels:

  • Cisco ramped up its monthly advertising expenditure in April and June, with spends exceeding $50K and impressions reaching nearly 29M. Facebook was the dominant channel.

Duo Security Services

Duo Security Services, a subsidiary of Cisco, specializes in security solutions that protect organizations from data breaches. It is anchored by its website, duo.com, and the Duo Mobile app.

• Audience Trends:

  • duo.com experienced a stable web presence with monthly deduplicated audience visits around 100K to 130K. Unique visits were consistent, maintaining around 30K to 40K.

• App Engagement:

  • The Duo Mobile app saw a gradual decline in monthly active users from around 370K in January to approximately 330K in June.

• Ad Spend & Channels:

  • Minimal advertising was observed, with brief activity in May on Facebook, spending just over $40.

Cisco Webex

Cisco Webex is renowned for its video conferencing and collaboration tools, facilitating seamless communication for businesses worldwide. Its ecosystem includes its website, webex.com, and the Webex app.

• Audience Trends:

  • webex.com showed consistent growth in visits, peaking in June with over 1.7M visits. The monthly deduplicated audience was strong, crossing 100K.

• App Engagement:

  • The Webex app saw a healthy increase in monthly active users, growing from around 95K in January to nearly 170K in June.

• Ad Spend & Channels:

  • No advertising activity was recorded for Webex during this period.

Conclusion

Q2 2024 has been a dynamic quarter for these leading brands. Cisco's robust advertising strategy, Duo Security Services' stable app engagement, and Cisco Webex's impressive web growth highlight the diverse approaches within Brazil's IT & Computer Services category. Sensor Tower's unique ability to cross-reference web, app, and advertising data provides unmatched insights, essential for understanding cross-platform user behavior and strategic planning. Explore more with our Web Insights, Pathmatics, and App Performance Insights.