Leading Brands in Brazil's Travel & Tourism Sector in Q2 2024

Brazil's Travel & Tourism sector experienced significant digital engagement during Q2 2024, with major brands like Google Maps, Ride with Uber, and Waze taking the lead. This article explores their performance, highlighting key trends and insights from Sensor Tower's comprehensive data.

Google Maps

Google Maps continues to dominate the Travel & Tourism category, showcasing extensive use across web and mobile platforms.

• Audience Trends: The website, maps.google.com, maintained stability with visits fluctuating between 630K and 750K monthly. The monthly true audience remained robust, consistently above 128M throughout Q2. The app dominated, with the majority of users engaging via mobile.

• App Engagement: The Google Maps app experienced a minor dip in monthly active users from 129M in January to just over 128M by June, indicating a stable user base with slight seasonal variations.

• Ad Spend & Channels: Notably, Google Maps scaled back its monthly advertising efforts post-January, with no recorded ad spend from February to June, suggesting a strategic shift or reliance on organic traffic.

Ride with Uber

Uber's dominance in the ride-sharing market is evident through its substantial online presence and strategic advertising initiatives.

• Audience Trends: The website, uber.com, saw substantial traffic with visits peaking at over 14M in May. The monthly true audience consistently hovered around 395M, with a significant preference for the app, which accounted for most user interactions.

• App Engagement: The Uber app maintained a strong user base, with monthly active users stabilizing around 39M.

• Ad Spend & Channels: Uber's strategic monthly advertising investments rose significantly from $45K in January to over $648K in May, with substantial impressions across Facebook and TikTok, indicating a focus on social media channels.

Waze

Waze remains a key player in navigation, offering unique insights into traffic patterns and user engagement.

• Audience Trends: The website, waze.com, experienced moderate fluctuations with visits ranging from 4M to 5M monthly. The monthly true audience was consistently above 365M, with a strong mobile preference.

• App Engagement: The Waze app maintained a stable user base, with monthly active users increasing slightly from 36M to 37M by June.

• Ad Spend & Channels: Waze's monthly ad spend was minimal, with a notable spike in February at $57K, primarily on Instagram and Facebook, reflecting targeted campaigns during specific periods.

Conclusion

The Travel & Tourism sector in Brazil showcases dynamic engagement across digital platforms, with Google Maps, Uber, and Waze leading the way. Sensor Tower's data underscores the importance of cross-platform insights, enabling brands to effectively tailor strategies. As these brands continue to innovate, understanding audience behavior across web and app platforms remains crucial for sustained growth.

Sensor Tower's unparalleled data offerings, including Web Insights and Pathmatics, provide essential tools for navigating this competitive landscape. For detailed insights, explore our App Performance Insights for comprehensive analysis. These insights empower decision-makers with the knowledge needed to drive strategic growth in the dynamic Travel & Tourism industry.