Leading Brands in CA's Food & Dining Services: A Q2 2024 Analysis

Introduction

In the competitive landscape of Canada's Food & Dining Services category, three brands have emerged as leaders in Q2 2024: DoorDash, Tim Hortons, and UberEATS. Their digital presence across websites and apps has captured significant audience attention, as revealed by Sensor Tower's comprehensive data analysis. Sensor Tower's unique capability to cross-reference web, app, and advertising data provides unparalleled insights into these brands' performance.

DoorDash For Customers

DoorDash's presence is augmented by its websites, doordash.com and order.online, along with the DoorDash - Food Delivery app.

• Audience Trends: From Q1 to Q2 2024, doordash.com experienced fluctuations, with visits peaking at 14M in February and stabilizing around 13M in June. Order.online maintained steady traffic, averaging 1.5M visits monthly. The monthly deduplicated audience remained above 3.4M throughout.

• App Engagement: The app's monthly active users hovered around 3M, reflecting a consistent user base.

• Ad Spend & Channels: DoorDash's monthly advertising expenditure decreased from over $1.3M in January to around $0.7M in June, with significant impressions through YouTube and TikTok. Desktop video played a minor role, delivering fewer impressions.

Tim Hortons

Tim Hortons' digital footprint includes timhortons.com and the Tim Hortons app.

• Audience Trends: The website saw a growth trajectory, with visits climbing from 3M in February to over 4.6M by June. The monthly deduplicated audience consistently exceeded 5.8M during Q2.

• App Engagement: The app's monthly active users increased from 1.6M to approximately 1.9M, indicating robust engagement.

• Ad Spend & Channels: Tim Hortons significantly increased its ad spend in April, peaking at over $3.2M. Instagram and Facebook were the dominant channels, delivering high impressions.

UberEATS for Customers

UberEATS operates through ubereats.com and the Uber Eats: Food Delivery app.

• Audience Trends: The website maintained a high visit count, reaching over 20M in March and April. The monthly deduplicated audience remained above 5.5M.

• App Engagement: App users increased steadily, surpassing 6M monthly active users by June, highlighting a strong preference for mobile engagement.

• Ad Spend & Channels: UberEATS' monthly ad spend showed an upward trend, with over $1.2M in March and May. TikTok and Instagram were key platforms, contributing to extensive reach.

Conclusion

DoorDash, Tim Hortons, and UberEATS have demonstrated remarkable digital engagement in Canada's Food & Dining Services sector during Q2 2024. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these brands' performance, underscoring their strategies in cross-platform user behavior. This data empowers decision-makers with the knowledge needed to optimize their digital strategies effectively.