Leading Brands in CA's Law & Government Sector: Q2 2024 Insights

In the second quarter of 2024, several prominent brands in Canada's Law & Government category demonstrated significant digital engagement. This article delves into the performance and trends of Canada Post Corporation, the Government of Alberta, and the Government of Canada, highlighting their digital presence across websites and apps.

Canada Post Corporation

Canada Post's digital footprint includes its website, canadapost-postescanada.ca, and the Canada Post app.

• Audience Trends: The website experienced a gradual decline in visits, from 39M in January to just over 21M in June. Meanwhile, the monthly deduplicated audience remained stable, hovering around 3.5M in June.

• App Engagement: The app's monthly active users showed a slight dip during Q1 but rebounded to about 150K by June.

• Ad Spend & Channels: Canada Post's advertising efforts peaked in May with a monthly spend of approximately $240K, primarily on Facebook and YouTube, before dropping significantly in June.

Government of Alberta

The Government of Alberta's digital presence is anchored by its website, alberta.ca, and the MyHealth Records app.

• Audience Trends: Website visits increased steadily, reaching over 30M in June. The monthly deduplicated audience was consistent, with around 2.4M users in June.

• App Engagement: The app's monthly active users showed a slight decline, ending Q2 with about 120K users.

• Ad Spend & Channels: Ad spending saw a substantial increase in May, exceeding $350K, with significant impressions from YouTube and Facebook.

Government of Canada

The Government of Canada's digital landscape includes the websites esdc.gc.ca and sac-isc.gc.ca, along with the ArriveCAN app.

• Audience Trends: The esdc.gc.ca website saw a peak in visits in April, with over 2.3M visits. The sac-isc.gc.ca website maintained a stable monthly audience with slight fluctuations.

• App Engagement: The ArriveCAN app's monthly active users decreased consistently, from nearly 490K in January to under 300K by June.

• Ad Spend & Channels: The Government of Canada's monthly ad spend was robust in Q1, particularly on YouTube, but decreased significantly by Q2.

Conclusion

The Law & Government sector in Canada saw diverse digital engagement trends in Q2 2024. Sensor Tower's comprehensive data highlights the unique cross-referencing of web, app, and advertising data, providing unparalleled insights into cross-platform user behavior. For more detailed insights, explore our Web Insights and App Performance Insights offerings, along with advertising data provided by Pathmatics.