Leading Brands in Germany's Financial Services Category in Q2 2024

In Q2 2024, the financial services sector in Germany witnessed significant engagement across web and app platforms. This article delves into the performance of leading brands such as PayPal Mobile App, CHECK24 Vergleichsportal GmbH, and Volksbanken Raiffeisenbanken (VR), highlighting their audience trends and advertising strategies.

PayPal Mobile App

PayPal's digital footprint is robust, featuring its website, paypal.com, and the PayPal - Pay, Send, Save app.

• Audience Trends: Throughout Q1 to Q2 2024, PayPal maintained a stable monthly deduplicated audience of over 34M. The website consistently attracted 19M-20M unique visitors monthly, while the app-only audience saw a slight increase from 15M to about 16M.

• App Engagement: Monthly active users for the app rose steadily from 10.5M in January to nearly 11M in June, indicating a growing preference for mobile transactions.

• Ad Spend & Channels: PayPal's monthly advertising expenditure increased significantly, especially on Instagram, from negligible amounts in Q1 to over $2.8K in June, resulting in 540K impressions.

CHECK24 Vergleichsportal GmbH

CHECK24's presence is anchored by its website, check24.de, and the CHECK24 Vergleiche app.

• Audience Trends: The platform experienced a dramatic rise in monthly deduplicated audience from 13M in April to over 21M in June. The website drew approximately 9M-11M unique visitors monthly, while app-only visitors surged from 4.7M to over 10M.

• App Engagement: Monthly active users of the app skyrocketed from 2.5M in January to over 9M by June, reflecting a significant shift towards mobile use.

• Ad Spend & Channels: CHECK24's advertising strategy was aggressive, with total monthly ad spend reaching over $2.4M in June, primarily through YouTube and Instagram, generating over 260M impressions.

Volksbanken Raiffeisenbanken (VR)

Volksbanken Raiffeisenbanken's digital ecosystem includes schwaebisch-hall.de, volksbank-ulm-biberach.de, and the VR Banking - einfach sicher app.

• Audience Trends: The monthly deduplicated audience remained steady at around 6.5M throughout the quarters. Both websites had unique visitor counts of roughly 300K, with the app-only audience consistently above 6M.

• App Engagement: The app's monthly active users hovered around 3.8M, showing stable engagement.

• Ad Spend & Channels: VR's monthly ad expenditure peaked at over $730K in May, with Instagram being the dominant channel, achieving 137M impressions.

Conclusion

The financial services sector in Germany is witnessing a robust digital transformation, with significant shifts towards mobile platforms. Sensor Tower’s comprehensive data offerings provide unparalleled insights into user behavior across web and app platforms, empowering brands to refine their strategies effectively. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.