Leading Brands in Travel Booking Services & Travel Agencies: Q2 2024 Analysis

In the ever-evolving landscape of travel booking services and travel agencies, Q2 2024 witnessed dynamic shifts among the leading brands. This article explores the performance and trends of Booking.com, Skyscanner Ltd, and eDreams, highlighting their digital presence across websites and apps. Leveraging the comprehensive data provided by Sensor Tower, we delve into audience trends, app engagement, and advertising strategies.

Booking.com

Digital Presence

Booking.com maintains a robust presence with its website, booking.com, and the app, Booking.com: Hotels & Travel.

• Audience Trends: Throughout Q2 2024, booking.com experienced notable growth, with visits peaking in June at approximately 134M. The monthly deduplicated audience remained stable above 10M. The web platform dominated, but app usage also showed a slight upward trend.

• App Engagement: The app's monthly active users increased steadily, reaching over 5.6M in June, indicating a growing preference for mobile bookings.

• Ad Spend & Channels: Booking.com significantly increased its monthly advertising spend, peaking in May at over $3.4M. The majority of ad impressions were through Facebook and Instagram, with Facebook leading the charge.

Skyscanner Ltd

Digital Presence

Skyscanner Ltd's digital ecosystem includes the website, skyscanner.com, and the app, Skyscanner Flights Hotels Cars.

• Audience Trends: Skyscanner.com saw a slight decline in visits, stabilizing at around 29M in June. The monthly deduplicated audience hovered around 2.8M during Q2.

• App Engagement: The app's monthly active users remained stable, averaging around 1M. Mobile usage showed consistency, reflecting steady user engagement.

• Ad Spend & Channels: Skyscanner's ad spend was modest, with a focus on Instagram. Despite lower expenditure, impressions were efficiently managed across platforms.

eDreams

Digital Presence

eDreams enhances its digital reach through edreams.com and the eDreams: Flights, Hotels, Cars app.

• Audience Trends: The website saw fluctuating visits, with a high in February of approximately 23M. The monthly deduplicated audience remained consistent, around 2.6M.

• App Engagement: App engagement was steady, with monthly active users averaging over 550K by June.

• Ad Spend & Channels: A significant spike in monthly ad spend occurred in April, exceeding $81K, primarily on Facebook and Instagram, resulting in substantial impressions.

Conclusion

The analysis of Q2 2024 reveals distinct strategies and performance metrics across Booking.com, Skyscanner Ltd, and eDreams. Booking.com leads in both web and app engagement, while Skyscanner maintains a steady course with its focused ad strategy. eDreams showcases agility in advertising, especially on social platforms. Sensor Tower's unparalleled data offerings, including Web Insights, Pathmatics, and App Performance Insights, are instrumental in providing these insights, enabling brands to navigate the competitive travel booking landscape effectively.

Sensor Tower’s data not only highlights current trends but also empowers decision-makers to strategically position themselves for future growth, reinforcing our position as a leading analytics provider in the industry. Explore our full range of services to unlock the potential of your digital strategy.