Leading Brands in Business Finance & Business Solutions: Q2 2024 Insights

In the rapidly evolving landscape of Business Finance & Business Solutions in France, several key players have emerged as leaders in Q2 2024. This article delves into the performance and trends of SumUp Payments, Stripe, Inc, and Square Point of Sale, focusing on their monthly deduplicated audience across web and app platforms.

SumUp Payments

SumUp Payments has made significant strides in the Business Finance sector, boasting a robust presence both online and via its app, SumUp: Payments and POS.

• Audience Trends: From Q1 to Q2 2024, the monthly deduplicated audience for SumUp saw an upward trend, peaking at over 870K by June. The web audience at sumup.com remained relatively stable, with visits per unique visitor averaging around 5.

• App Engagement: The app experienced consistent growth in monthly active users, increasing from around 351K in January to nearly 388K by June.

• Ad Spend & Channels: SumUp's advertising efforts were varied, with Facebook and Instagram being dominant channels. A notable spike in monthly ad spend occurred in March, exceeding $390K, with impressions reaching over 100M.

Stripe, Inc

Stripe, Inc continues to maintain a strong web presence through stripe.com, complemented by the Stripe Dashboard app.

• Audience Trends: The website's unique visits were consistently above 250K monthly, with a true audience nearing 325K in May. Web visits per unique visitor remained high at approximately 7-8.

• App Engagement: The app's monthly active user base was stable, hovering around 18K throughout the second quarter.

• Ad Spend & Channels: Stripe's monthly ad spend was relatively modest, with a gradual increase peaking in June at over $15K. Facebook and Instagram were the primary channels, contributing to a significant portion of impressions.

Square Point of Sale

Square Point of Sale's digital footprint includes its website, squareup.com, and the Square Point of Sale (POS) app.

• Audience Trends: Traffic to squareup.com showed fluctuations, with unique visits peaking at over 83K in March. The monthly deduplicated audience saw a decline towards June, ending at around 57K.

• App Engagement: The app's monthly active users decreased gradually, starting at 2.5K in January and dropping to 1.4K by June.

• Ad Spend & Channels: Square's monthly advertising spend was minimal, with occasional peaks, notably in February, where spending reached just over $1K.

Conclusion

The Business Finance & Business Solutions sector in France is characterized by dynamic shifts in audience engagement and advertising strategies. SumUp Payments, Stripe, Inc, and Square Point of Sale have each demonstrated unique strengths across their web and app platforms. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these trends, enabling brands to navigate the competitive landscape effectively. Sensor Tower continues to empower decision-makers with the data needed to drive strategic business growth.