Leading Gaming Brands in France: Q2 2024 Performance Overview

In the dynamic world of gaming, certain brands stand out due to their impressive audience numbers and engagement across both web and mobile platforms. This article delves into the performance of three leading gaming brands in France during Q2 2024: La Française Des Jeux SA (FDJ), Roblox, and Steam. Utilizing Sensor Tower's comprehensive data, we provide insights into audience trends, app engagement, and advertising strategies.

La Française Des Jeux SA (FDJ)

FDJ maintains a strong digital presence through its website, fdj.fr, and the FDJ Loto, Euromillions app.

• Audience Trends: Throughout Q2 2024, FDJ's monthly deduplicated audience remained robust, consistently above 8M. The website saw a fluctuation in unique visits, peaking in April with over 2.9M visits. Interestingly, the web-only audience slightly decreased while app-only visitors rose, indicating a shift towards mobile engagement.

• App Engagement: The FDJ app experienced a slight increase in monthly active users, rising to approximately 1.4M by June. This indicates a steady interest in mobile lottery experiences.

• Ad Spend & Channels: FDJ's advertising efforts were notably dynamic, with monthly ad spend peaking in March at over $1.2M, primarily through Facebook and Instagram. Monthly impressions also peaked in March, suggesting a strategic focus on these channels.

Roblox

Roblox continues to captivate audiences both on its website, roblox.com, and its Roblox app.

• Audience Trends: The website maintained a high volume of visits, consistently exceeding 200M per month. The monthly deduplicated audience hovered around 6.6M to 7.2M, showing stable engagement across both the web and app platforms.

• App Engagement: The app's monthly active users remained strong, reaching over 6.3M in June. This suggests a solid user base that remains engaged with the mobile platform.

• Ad Spend & Channels: Roblox's ad spend was minimal, with a brief expenditure in May on TikTok. This indicates a limited but targeted advertising strategy.

Steam

Steam's presence is marked by its websites, steamcommunity.com and store.steampowered.com, alongside the Steam app.

• Audience Trends: The websites saw a stable number of unique visits, with store.steampowered.com reaching nearly 1M unique visits in June. The monthly deduplicated audience remained consistent, with a slight increase in June to about 1.7M.

• App Engagement: The Steam app saw a gradual increase in monthly active users, peaking at around 655K in June, suggesting growing interest in mobile gaming experiences.

• Ad Spend & Channels: Steam did not engage in monthly advertising spend during this period, focusing instead on organic growth.

Conclusion

The gaming landscape in France during Q2 2024 showcases diverse strategies among leading brands. FDJ's emphasis on mobile engagement, Roblox's consistent audience retention, and Steam's organic growth highlight varied paths to success. Sensor Tower's unparalleled data offerings provide critical insights into these trends, enabling brands to make informed decisions across platforms. For more detailed insights, explore our Web Insights, Pathmatics, and App Performance Insights products.