Leading Brands in GB's Credit & Lending Category: Q2 2024 Insights

In the dynamic world of credit and lending, brands such as ClearScore, Klarna INC, and BarclayCard have shown remarkable digital engagement across their websites and apps. This article delves into their performance trends from Q1 to Q2 2024, spotlighting key data points and insights provided by Sensor Tower.

ClearScore

ClearScore maintains a robust presence with its website, clearscore.com, and the ClearScore: Credit Score Check app.

• Audience Trends: The monthly deduplicated audience for ClearScore remained stable, hovering around 2.8M. The website experienced a slight dip in visits in April and May but rebounded to 5.9M in June.

• App Engagement: The app's monthly active users slightly decreased throughout the quarter, stabilizing at around 530K by June.

• Ad Spend & Channels: ClearScore's monthly ad spend peaked in May at over $1.6M, with significant impressions from Instagram and Facebook channels. A notable decline was observed in June, with spending dropping to under $500K.

Klarna INC

Klarna's digital footprint is strong with its website, klarna.com, and the Klarna | Shop now. Pay later. app.

• Audience Trends: Visits to klarna.com remained stable, with a slight increase to 6.5M in June. The true monthly deduplicated audience size for Klarna showed a minor upward trend, reaching approximately 2.9M in June.

• App Engagement: The app maintained a steady monthly active user base, with active users around 1.3M by the end of Q2.

• Ad Spend & Channels: After minimal spending in early 2024, Klarna's monthly advertising efforts surged in June, surpassing $189K, predominantly through Instagram and Facebook.

BarclayCard

BarclayCard's digital engagement is highlighted through barclaycard.co.uk and the Barclaycard app.

• Audience Trends: BarclayCard's website visits increased, reaching 6.9M in June. The true monthly deduplicated audience remained consistent at around 2M.

• App Engagement: The app's monthly active user count saw a steady rise, closing at 385K in June.

• Ad Spend & Channels: BarclayCard's monthly ad spend showed fluctuations, starting high in January at nearly $1M and reducing to $365K by June, with notable activity on Facebook and TikTok.

Conclusion

The Credit & Lending category in GB showcases varied strategies and performance metrics across ClearScore, Klarna INC, and BarclayCard. Sensor Tower's comprehensive data, spanning web insights, app performance, and advertising analytics, provides a critical edge in understanding cross-platform user behavior and market trends. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.

By harnessing these insights, decision-makers can drive strategic growth and maintain a competitive edge in the rapidly evolving digital landscape.