Leading IT & Computer Services Brands in GB: Q2 2024 Analysis

Introduction

In the rapidly evolving landscape of Information Technology (IT) and Computer Services, specific brands distinguish themselves through extensive reach and engagement across web and app platforms. This article delves into the performance of three leading brands in Great Britain for Q2 2024: Okta, Inc., Duo Security Services, and Cisco. Leveraging Sensor Tower's unparalleled data insights, we explore audience trends, app engagement, and advertising strategies for each brand.

Okta, Inc.

Okta, Inc. maintains a robust digital presence with its website, okta.com, and the Okta Verify app.

• Audience Trends: From Q1 to Q2 2024, okta.com experienced a noticeable increase in visits, peaking at over 10M in May. The monthly unique visitors also grew, maintaining above 800K from April onwards. The monthly deduplicated audience remained stable above 1.2M throughout Q2.

• App Engagement: The Okta Verify app saw a slight decline in monthly active users, stabilizing around 180K by June, indicating consistent user engagement.

• Ad Spend & Channels: Okta's monthly advertising spend fluctuated, with a peak in June at approximately $78K. The majority of impressions were delivered through LinkedIn, with a significant increase in Facebook advertising in June.

Duo Security Services

Duo Security Services is prominent with its website, duo.com, and the Duo Mobile app.

• Audience Trends: Duo.com saw a steady increase in visits, reaching over 2.2M in May. The monthly deduplicated audience showed variability, peaking above 1M in May.

• App Engagement: Duo Mobile maintained a stable monthly active user base, with active users slightly decreasing to around 180K by June.

• Ad Spend & Channels: Duo's monthly advertising efforts peaked in April with a spend exceeding $110K, focusing heavily on Facebook and Instagram channels.

Cisco

Cisco's digital footprint includes cisco.com and opendns.com, along with the Webex Meetings app.

• Audience Trends: Cisco.com witnessed fluctuating visits, with a notable decrease in June to under 900K. Opendns.com, however, showed an upward trend, reaching 437K visits in June.

• App Engagement: Webex Meetings displayed a steady decline in monthly active users, ending Q2 with approximately 56K users.

• Ad Spend & Channels: Cisco's monthly advertising spend peaked at over $380K in April. LinkedIn emerged as the dominant channel, generating substantial impressions.

Conclusion

The IT & Computer Services category in GB continues to thrive, with Okta, Duo Security, and Cisco leading in audience engagement and advertising effectiveness. Sensor Tower's comprehensive data provides critical insights into these trends, underscoring the importance of cross-platform analysis for strategic decision-making. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics.