Leading Music & Podcast Brands in GB: Q2 2024 Insights

Introduction

In the dynamic world of digital music and podcasts, understanding audience trends is essential for maintaining a competitive edge. In Q2 2024, leading brands such as Spotify, YouTube Music, and SoundCloud Limited have demonstrated unique patterns in web and app engagements. Sensor Tower’s unparalleled data provides a comprehensive view of these trends, highlighting cross-platform user behavior through Web Insights, App Performance Insights, and Pathmatics.

Spotify

Digital Presence: Spotify is accessible via spotify.com and the Spotify: Music and Podcasts app.

• Audience Trends: From Q1 to Q2, Spotify's monthly deduplicated audience remained stable above 18M. The website saw a slight decline in unique visits, closing June with just under 3.8M.

• App Engagement: Monthly active users on the app hovered around 17M, peaking slightly in May.

• Ad Spend & Channels: Significant monthly advertising spend was observed, peaking in May at over $4M, primarily on Instagram, delivering impressive impressions.

YouTube Music

Digital Presence: YouTube Music is accessible on music.youtube.com and the YouTube Music app.

• Audience Trends: The monthly deduplicated audience showed a steady increase, surpassing 5.4M by June. Web visits peaked in May with over 1.1M unique visitors.

• App Engagement: The app saw growth, reaching nearly 12M monthly active users in June.

• Ad Spend: Minimal monthly advertising activity, with only a negligible spend in March.

SoundCloud Limited

Digital Presence: SoundCloud is available on soundcloud.com and as the SoundCloud: Discover New Songs app.

• Audience Trends: True audience numbers fluctuated, peaking in May at nearly 4.9M. Website visits showed an upward trend, reaching nearly 4.7M in June.

• App Engagement: The app maintained a strong monthly active user base, peaking in May at over 5.8M.

• Ad Spend & Channels: Monthly advertising spend was consistent, with YouTube being a major channel, delivering over 10M impressions in January.

Conclusion

Sensor Tower’s detailed insights into the Music & Podcasts category in GB for Q2 2024 reveal significant trends across leading brands. With comprehensive cross-platform data, Sensor Tower remains an essential tool for understanding the evolving digital landscape. For more detailed analytics, explore our Web Insights, App Performance Insights, and Pathmatics offerings.