Shopping Giants in Great Britain: Q2 2024 Analysis

Introduction

In the competitive landscape of the Shopping category in Great Britain, several brands have distinguished themselves with impressive digital presence and audience engagement. This article delves into the performance of leading brands—eBay, Temu (Whaleco Inc.), and Tesco Grocery—from Q1 to Q2 2024, highlighting their web and app audience trends, app engagement, and advertising strategies. Sensor Tower's comprehensive data provides a unique cross-platform insight into these brands' digital strategies.

eBay

Established as a global e-commerce leader, eBay maintains a robust digital footprint through its website, ebay.com, and its eBay app.

• Audience Trends: The monthly deduplicated audience for eBay remained stable, hovering above 24M throughout Q2 2024. Web visits showed a slight fluctuation, peaking in April with approximately 460M visits. The web audience consistently surpassed the app audience, with web-only visitors averaging around 10.7M.

• App Engagement: The eBay app saw a steady number of monthly active users, slightly below 5M throughout the quarter, indicating a consistent mobile user base.

• Ad Spend & Channels: eBay's monthly advertising expenditure increased notably in June, reaching close to $3.9M, with a significant focus on Facebook and Instagram, which together accounted for a large portion of impressions.

Temu (Whaleco Inc.)

Temu, known for its innovative shopping experience, is highlighted by its website, temu.com, and the Temu: Shop Like a Billionaire app.

• Audience Trends: Temu experienced a marked increase in web visits, peaking in May with over 142M visits. The monthly deduplicated audience exceeded 23M by June, with a notable balance between app and web users.

• App Engagement: The Temu app's monthly active user base grew consistently, surpassing 10.9M by June, reflecting strong engagement and mobile preference.

• Ad Spend & Channels: Temu invested heavily in advertising, with Facebook being the dominant channel. Monthly ad spend peaked in March at approximately $13.4M, with impressions reaching over 2.6B.

Tesco Grocery

A household name in the UK, Tesco's digital strategy includes tesco.com and the Tesco Grocery & Clubcard app.

• Audience Trends: Tesco's website visits showed an upward trend, reaching nearly 74M in June. The monthly deduplicated audience remained above 22M throughout Q2 2024, with a significant portion accessing Tesco services via the app.

• App Engagement: The app maintained a stable monthly active user base, with active users slightly above 4.2M by the end of the quarter.

• Ad Spend & Channels: Tesco's monthly ad spend was substantial, particularly in February, with over $5.3M spent. Facebook and Instagram were key platforms, delivering significant impressions across the quarter.

Conclusion

The performance of eBay, Temu, and Tesco Grocery in Q2 2024 underscores their strategic use of digital platforms to engage audiences. Sensor Tower's unparalleled data insights reveal how these brands leverage both web and app channels to maintain and grow their market presence. By cross-referencing web, app, and advertising data, Sensor Tower empowers businesses to gain a detailed understanding of user behavior across platforms, providing a critical edge in the competitive shopping sector.

For more detailed insights and access to our comprehensive data offerings, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.