Leading Social Media Brands in the UK: Q2 2024 Insights

In the dynamic realm of social media, understanding the performance of leading brands is crucial. This article delves into the Q2 2024 data for YouTube, WhatsApp, and Facebook in the United Kingdom, highlighting audience trends, app engagement, and advertising strategies, all powered by comprehensive insights from Sensor Tower.

YouTube

YouTube's digital presence is robust, with its platform available both on the web at youtube.com and as the YouTube app.

• Audience Trends: From Q1 to Q2 2024, YouTube maintained a stable monthly true audience hovering around 65M. The web audience consistently exceeded the app audience, with website visits peaking in May at over 9B. Notably, the visits per unique visitor increased, indicating deeper user engagement.

• App Engagement: The YouTube app saw monthly active users stabilize at approximately 48M, with minor fluctuations indicating steady engagement.

• Ad Spend & Channels: YouTube's monthly advertising spend had an interesting peak in April, with over $61K spent primarily on Instagram, generating significant impressions.

WhatsApp

WhatsApp, a staple in communication, operates via whatsapp.com and the WhatsApp Messenger app.

• Audience Trends: The monthly true audience remained above 57M throughout Q2 2024. Web visits slightly decreased, with a noticeable dip in June, yet the app continues to dominate the audience share.

• App Engagement: The app's monthly active users showed a gradual increase, reaching over 54M by June, highlighting the platform's growing mobile preference.

• Ad Spend & Channels: Advertising efforts were modest, with the majority of monthly spending on TikTok in March, resulting in a spike in impressions.

Facebook

Facebook, accessible via facebook.com and the Facebook app, remains a prominent social media platform.

• Audience Trends: The monthly true audience was steady around 46M. Web visits were consistent, with minor variations across the months, maintaining high user engagement levels.

• App Engagement: The app's monthly active users were stable at approximately 41M, reflecting solid user retention.

• Ad Spend & Channels: Facebook's monthly advertising investment peaked in June with over $1.6K spent, primarily on Snapchat, achieving substantial impressions.

Conclusion

The data from Q2 2024 underscores the significance of cross-platform strategies in social media. YouTube, WhatsApp, and Facebook each exhibit unique trends in audience engagement and advertising, highlighting the multifaceted nature of digital presence. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these dynamics, essential for understanding and navigating the social media landscape. This empowers decision-makers to optimize their strategies effectively, leveraging data-driven insights for competitive advantage.

For more information on how Sensor Tower can enhance your understanding of market trends, explore our offerings at Sensor Tower.