Leading Social Media Brands in Great Britain: Q2 2024 Overview

In the dynamic world of social media, the second quarter of 2024 has showcased interesting trends among leading brands in Great Britain. This article highlights the performance of YouTube, WhatsApp, and Facebook, focusing on their monthly deduplicated audience across websites and apps. Sensor Tower, with its unparalleled data insights, provides a comprehensive view of these trends, utilizing Web Insights, Pathmatics, and App Performance Insights.

YouTube

YouTube, both on youtube.com and the YouTube app, maintained a robust presence in Q2 2024.

• Audience Trends: The monthly deduplicated audience remained stable above 65M throughout the quarter. Website visits peaked in May with over 9B visits, while unique visits hovered around 42M monthly.

• App Engagement: The app's monthly active users stayed consistently above 60M, indicating steady engagement.

• Ad Spend & Channels: Monthly ad spend saw a significant spike in April, exceeding $61K, mainly through Instagram, leading to over 8.5M impressions.

WhatsApp

WhatsApp's digital footprint, seen on whatsapp.com and the WhatsApp Messenger app, continued its upward trend.

• Audience Trends: The monthly deduplicated audience remained stable at around 57M. The website attracted over 1.2B visits in January, with a slight decline towards June.

• App Engagement: Monthly active users increased steadily, reaching nearly 56M by June.

• Ad Spend & Channels: Monthly ad expenditures were modest, with a notable spend on TikTok in March, leading to almost 90K impressions.

Facebook

Facebook's presence, through facebook.com and the Facebook app, remained influential in the social media landscape.

• Audience Trends: The monthly deduplicated audience hovered around 46M. Website visits were consistent, with over 2.2B visits in June.

• App Engagement: Monthly active users remained stable at approximately 42M.

• Ad Spend & Channels: SnapChat was the primary advertising channel, with June monthly ad spend surpassing $1.6K, resulting in over 450K impressions.

Conclusion

In Q2 2024, YouTube, WhatsApp, and Facebook have demonstrated resilience and growth in their respective areas. Sensor Tower's comprehensive data insights have been crucial in analyzing cross-platform user behavior, providing detailed insights through its Web Insights, Pathmatics, and App Performance Insights products. As social media continues to evolve, these insights remain indispensable for understanding market dynamics. By leveraging Sensor Tower's data, decision-makers can gain a competitive edge in the rapidly changing digital landscape. Explore our products to enhance your strategic decisions today.