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During the second quarter of 2024, the top 5 beauty retail apps in France on the iOS platform showcased varied performance in terms of downloads and weekly active users. Data provided by Sensor Tower reveals interesting trends for the leading apps: SEPHORA - Maquillage, Parfum, Nocibé, Beauteprivee - Ventes privées, BEAUTY BAY, and Notino: profumi e cosmetici.
SEPHORA - Maquillage, Parfum saw a fluctuating download pattern, peaking at around 19K in the week of June 10. Weekly active users ranged from approximately 67K to 94K, with a notable peak in early June.
Nocibé experienced a steady increase in downloads mid-quarter, reaching about 9.2K in the week of May 20. Weekly active users showed a growth trend, peaking at approximately 18K during the same week.
Beauteprivee - Ventes privées had a consistent download rate, with a notable peak of over 4.5K in early June. Weekly active users fluctuated between 27K and 31K, peaking in mid-June.
BEAUTY BAY downloads showed a gradual rise, peaking at around 2.5K in early May. Weekly active users ranged from approximately 11K to 14K, with a peak in early May.
Notino: profumi e cosmetici displayed a variable download trend, peaking at around 2.5K in late April. Weekly active users ranged from 9K to 12K, peaking in early May.
For more detailed insights into these apps and their performance metrics, visit Sensor Tower.