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AI Insights · Timothy · July 2024
Q2 2024 Performance of Top Fitness Apps on iOS in Brazil
An overview of the latest Sensor Tower data reveals the second quarter trends for top fitness and weight loss apps on iOS in Brazil. Insights show varying download and user activity figures among the leading apps.
In the second quarter of 2024, Brazil's iOS users showed sustained interest in fitness and weight loss applications, with notable trends in downloads and user engagement. Sensor Tower provides a detailed look into how these apps have performed during this period.
Strava: Run, Bike, Hike, a popular choice for tracking various physical activities, maintained a steady revenue trend, with slight fluctuations peaking at around $46K in the first and last weeks of June. Downloads for Strava showed an upward curve in April, reaching nearly 31K, before a slight dip in June to approximately 28K. Weekly active users saw a high of nearly 240K in the last week of April, but numbers stabilized around 230K by the end of June.
The Fitness App: Gym Workout Plan experienced a mixed revenue trend, starting at just over $5K in April and descending to around $3K by late June. Downloads peaked in the third week of May with over 28K new users, while weekly active users reached a high of 36K in the same period, indicating a strong mid-quarter engagement.
Smart Fit App did not generate revenue in this quarter; however, it maintained a consistent download rate with an initial 15K in the first week of April and ending with over 13K in the last week of June. The app's weekly active users remained relatively stable, hovering around 122K throughout the quarter.
The adidas Running: Walk & Run App showed a modest revenue trend, starting at $1.3K and ending the quarter just below that. Downloads saw a significant spike in late April with nearly 15K, but settled back to around 10K by the end of June. Weekly active users had a high of over 25K in late April, with a slight decrease to around 23K by the quarter's end.
Lastly, HryFine also reported no revenue for the quarter, but downloads surged to over 14K in the second week of June. Weekly active users saw a peak of 99K in the same week, suggesting a correlation between new downloads and active engagement.
For more in-depth insights and app performance analytics, Sensor Tower's platform offers comprehensive data across various regions and categories.
