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AI Insights · Timothy · July 2024

European iOS Merge Games Performance in Q2 2024

An analysis of the top 5 merge games on iOS in Europe for Q2 2024 reveals interesting trends in downloads and user engagement. Sensor Tower provides a closer look at the apps' performance in this period.

European iOS Merge Games Performance in Q2 2024

Merge games continue to captivate mobile users across Europe, and the second quarter of 2024 has seen notable performances from the top contenders in this genre. Utilizing data from Sensor Tower, let's delve into the trends that defined this period for the leading merge games on the iOS platform.

Travel Town - Merge Adventure by Magmatic Games Ltd showed a steady revenue trend, with peaks in early May and mid-June reaching around $670K and $770K respectively. Downloads for the game fluctuated, peaking at roughly 143K in late April but later dropping to about 95K by the end of June. Weekly active users saw a high of 611K in late April, which then gently decreased to around 629K in the last week of June.

Seaside Escape®: Merge & Story, another title from Microfun Limited, maintained consistent revenue throughout the quarter, with a notable increase in late May hitting around $342K. Downloads saw a peak of 30K in late May, while weekly active users reached a quarter high of approximately 250K in the same period.

Microfun Limited's Gossip Harbor®: Merge & Story experienced a rise in revenue, peaking at around $434K in late May. Downloads reached their highest at 51K in late May, while weekly active users showed growth, achieving a peak of around 220K in the same timeframe.

Merge Mansion by Metacore Games Oy displayed a roller-coaster revenue trend with highs of approximately $437K in early May and $425K by the end of June. The game's downloads remained relatively low, with a slight peak at around 14K in mid-May. Weekly active users had a modest peak at around 373K in late April.

Lastly, Alice's Dream : Merge Games by 昕 李 saw a revenue increase in late April, reaching about $165K. Downloads peaked significantly at 113K in the same month, but then saw a sharp decline. Weekly active users reached their highest at roughly 221K also in late April, before gradually decreasing to 99K at the end of June.

For a more comprehensive analysis and additional insights, Sensor Tower's platform offers detailed app performance data. The trends from this quarter demonstrate the dynamic nature of the merge game category on the iOS platform in Europe.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2024