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In Q2 2024, the Tower Defense category has seen dynamic performances among the top iOS games in the United States. Insights from Sensor Tower provide a snapshot of how these games are faring in terms of downloads, revenue, and weekly active users.
Plants vs. Zombies™ 2 experienced a significant spike in downloads mid-April with 7.8M, followed by a tapering off, but maintained a steady base of over 12K weekly active users throughout the quarter. Revenue peaked at $469K in the second week of April and saw a gradual decrease, ending the quarter at $146K.
The original Plants vs. Zombies™ also enjoyed a substantial download increase in mid-April at 4.7M, with weekly active users reaching their highest at 8.8K in the same period. Revenue trends show a slight fluctuation, with the highest at $92K towards the end of April and concluding the quarter at $49K.
Rush Royale: Tower Defense TD saw its revenue peak in late April at $244K, with weekly active users reaching a high of 1.5K in late May. Downloads remained relatively stable, with a notable increase to 307K in the third week of May.
TAP4FUN's Kingdom Guard:Tower Defense TD showed a remarkable revenue peak at $1.1M in the third week of April. The game's downloads and weekly active users saw a general increase towards the end of the quarter, with downloads peaking at 231K in early June and active users at 403K in the same week.
Lastly, Swamp Attack maintained a lower but consistent revenue throughout the quarter, peaking at $77K in mid-April. Downloads hit a high of 150K in the same period, with weekly active users reaching their zenith at 228K also in mid-Aprile.
For more intricate details and further insights into the performance of these tower defense staples, Sensor Tower's comprehensive data offers a deeper dive into the trends and numbers shaping the market.