Top 5 Beauty Retail Apps in the US – Q2 2024

In Q2 2024, the beauty retail sector in the United States saw varied performance across the top 5 apps, with some notable trends in downloads and weekly active users. Sensor Tower data provides insightful analysis on these metrics.

Sephora US: Makeup & Skincare showed a fluctuating download trend. Starting with 145K downloads in the first week of April, the numbers dipped to approximately 80K by early May, and then gradually rose to around 86K by the end of June. Weekly active users saw a decline from 1.36M in early April to about 1.20M by the end of June.

Ulta Beauty: Makeup & Skincare experienced a steady download rate with a significant peak in early June at 133K downloads. Weekly active users remained relatively stable, starting at 1.06M and ending the quarter at approximately 970K.

Flip.shop saw a consistent decline in downloads, beginning the quarter with 39K and dropping to 18K by the end of June. Weekly active users also followed a downward trend, starting at 45K and decreasing to 31K by the end of the quarter.

Scentbird Perfume Box had relatively stable download numbers, averaging around 12K weekly downloads with a slight dip in late May. Weekly active users showed minor fluctuations, ending the quarter close to 41K.

IPSY: Personalized Beauty maintained a steady download rate, averaging around 10K downloads per week. Weekly active users remained consistent throughout the quarter, starting at 198K and ending at approximately 189K.

For more detailed insights and analysis, visit Sensor Tower.