Q2 2024 US Convenience Stores App Trends: Sensor Tower Insights

Sensor Tower's data for the second quarter of 2024 shows interesting trends for the leading convenience store applications in the United States. Here's a look at how the top 5 apps performed on the unified platform, capturing both iOS and Android data.

Circle K experienced a fluctuating download pattern, starting the quarter with 103K downloads and peaking at 137K in the week of May 20th before settling at 116K by the end of June. Weekly active users exhibited growth, beginning at 613K and rising to 778K by the quarter's close.

Dollar General saw a significant variation in downloads, with an initial 110K downloads that dipped to 68K and then surged to 123K in mid-May. The app's weekly active users started strong at 1.5M, decreased mid-quarter, but rebounded to 1.57M by June 24th.

For 7-Eleven: Rewards & Shopping, downloads began at 61K, spiked to 167K in the week of June 3rd, and ended the quarter at 64K. Weekly active users peaked at 1.67M in early June, following a generally upward trend from 1.33M at the quarter's start.

Family Dollar had a steady increase in downloads from 40K to 65K in late May, with a slight decline to 40K by the quarter's end. Weekly active users showed a peak of 123K in late May, with a modest increase to 100K in the final week of June.

Wawa downloads varied from 40K to 53K in mid-May and concluded the quarter around 46K. The app's weekly active users saw a steady increase from 388K to 416K in mid-June, before a slight drop to 407K.

For more in-depth insights into the performance of these apps and others in the convenience store category, Sensor Tower provides detailed analytics and trend data. These metrics are crucial for understanding user engagement and the overall health of the apps in the market.