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In Q2 2024, the dating app market in South Africa demonstrated diverse trends across downloads, revenue, and active users. Here’s a detailed look at the performance of the top five dating apps.
Tinder Dating App: Chat & Date maintained a strong presence with weekly revenue peaking at around $44.9K in April and a slight dip in early June to $38.1K. Weekly downloads fluctuated, starting at 18.8K in early April and ending the quarter at 16.7K. Active users saw a consistent pattern, peaking at 133.9K in mid-June.
Bumble Dating App: Meet & Date showed steady revenue, averaging around $14K to $15K weekly, with a peak of $15.7K in late April. Downloads experienced a notable spike, reaching 6.8K in early June. Active users remained stable, averaging around 70K throughout the quarter.
Hinge Dating App: Match & Meet demonstrated consistent weekly revenue, peaking at $10K in late June. Downloads hovered around 2.7K to 3.1K weekly, with a slight increase towards the end of the quarter. Active users showed a gradual increase, from 56.7K in early April to 61.6K by the end of June.
Badoo: Dating. Chat. Friends experienced significant fluctuations in downloads and revenue. Weekly revenue peaked at $10.9K in late June. Downloads saw a dramatic rise, hitting 21.7K in late May. Active users were robust, with a peak of 340.5K in mid-May before a slight decline to 293.8K by the end of June.
Grindr - Gay Dating & Chat maintained a steady revenue stream, peaking at $9.2K in late May. Downloads were relatively stable, with a peak of 1.9K in mid-June. Active users fluctuated slightly, averaging around 45K throughout the quarter.
These insights, sourced from Sensor Tower, highlight the dynamic landscape of dating apps in South Africa. For more detailed analytics, visit Sensor Tower.