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In the second quarter of 2024, the dating app landscape in Kenya exhibited diverse performance metrics across the top 5 apps. Here is a detailed look at their weekly downloads, revenue, and active user trends.
SOYO-Live Chat &Make Friends by Haflla HK Limited experienced fluctuating weekly downloads, peaking at around 27K in late June. The app's weekly revenue showed a slight decline overall, starting with $213 in early April and stabilizing around $178 by the end of June. Active users grew steadily, reaching nearly 59K in the final week of June.
Dating and Chat - iHappy from ihappydate saw consistent growth in weekly downloads, culminating at 15.7K in the last week of June. The app's revenue, while modest, peaked at $30 in early June. Active users also grew consistently, reaching about 62K by late June.
InternationalCupid: Dating by Cupid Media maintained a steady download rate, with weekly downloads peaking at 10.6K in early June. Revenue showed a gradual increase, stabilizing around $159 in late June. Active users consistently increased, reaching approximately 34K by the end of the quarter.
AfroIntroductions: Afro Dating, also by Cupid Media, experienced a peak in weekly downloads at 8.1K in late April. Revenue remained relatively stable, peaking at $487 in early May. Active users saw moderate growth, reaching around 11K by the end of June.
Tinder Dating App: Chat & Date by Tinder LLC showed a consistent increase in weekly downloads, peaking at 7.4K in early June. The app's revenue remained robust, averaging around $2.9K throughout the quarter. Active users fluctuated but reached a high of approximately 72K in mid-June.
These insights, derived from Sensor Tower data, highlight the dynamic nature of the dating app market in Kenya. For more detailed analytics and trends, visit Sensor Tower.