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Throughout the second quarter of 2024, the top 5 dating apps in Nigeria showcased notable trends in downloads, revenue, and active users. Here's a detailed look at their performance:
SOYO-Live Chat & Make Friends from Haflla HK Limited experienced significant growth in both downloads and revenue. Weekly downloads surged, peaking at around 74.9K in late June. Revenue also increased steadily, reaching approximately $946 in the final week of the quarter. Active users showed a remarkable rise, climbing from 35.7K to 147.6K by the end of June.
Dating and Chat - iHappy by ihappydate saw consistent performance across all metrics. Weekly downloads fluctuated, with a high of 38.1K in mid-June. Revenue followed a gradual upward trend, ending the quarter at about $111. Active users remained strong, peaking at 185.2K in early June.
AfroIntroductions: Afro Dating, published by Cupid Media, showed varied performance. Downloads peaked at 27.2K in late April, while revenue saw a modest fluctuation, ending at around $452. Active users experienced a small decline, from 18.9K to 20.8K by the end of June.
Dating and Chat - SweetMeet, developed by SweetMeet, maintained steady metrics throughout the quarter. Downloads reached a high of 21.1K in mid-April. Revenue remained relatively stable, closing at approximately $107. Active user numbers were strong, peaking at 297.3K in mid-April but slightly declining to 261.7K by the end of June.
Tinder Dating App: Chat & Date from Tinder LLC continued to dominate with impressive figures. Weekly downloads were consistent, with a peak of 17.2K in mid-June. Revenue showed a slight decrease but remained robust, closing at about $3.7K. Tinder's active users remained the highest among all apps, with a peak of 488.3K in early June.
For more detailed insights and data, visit Sensor Tower.